Meticulously Maintained Mitsubishi Endeavor Limited Sport Utility 4-door 3.8l on 2040-cars

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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

2023 Mitsubishi Outlander PHEV gets more power, EV range

It's been quite awhile coming, but the key details of the 2023 Mitsubishi Outlander PHEV are finally here: electric range, horsepower and pricing. And they're all increases over the old model, mostly in good ways. Like before, the Outlander PHEV runs mainly as a series hybrid, with forward propulsion coming from a pair of electric motors (one front, one rear). The naturally aspirated 2.4-liter four-cylinder mainly acts as a generator, though it can provide direct power in certain circumstances. Overall output is 248 horsepower and 332 pound-feet of torque. Supplying electric power is a 20-kWh battery pack, a touch more than 6-kWh greater than the old pack. The bigger battery boosts electric range to 38 miles. Interestingly, Mitsubishi continues to also offer the ability to charge at a DC fast charger. At 38 minutes to charge to 80%, it's not especially fast compared with many modern electric cars, but it's a neat option that few plug-in hybrids offer. Overall fuel economy is rated at 64 mpg-e, which is actually worse than the outgoing model that got 74 mpg-e. We're not entirely sure what resulted in the lower overall number, since fuel economy when running on a depleted battery wasn't given. We would expect numbers close to the regular Outlander, which gets 26 to 27 mpg in combined driving depending on configuration.  The price also goes up. At $41,190, it's $2,690 more than the old model. But that seems fairly reasonable considering the additional electric range and power, not to mention the fact that the powertrain is packaged in the vastly improved new Outlander chassis with its more attractive styling and nicer interior. It also finds itself priced carefully between the slightly more expensive RAV4 Prime (which has a bit more electric range and more power) and the Ford Escape Plug-in Hybrid (which is front-drive only and just one mile less range). Both those options are more efficient overall, as is the most affordable Tucson PHEV, though it's only available in select states and has the lowest range at 33 miles. It does offer a bit more power than the Mitsubishi, though. The 2023 Mitsubishi Outlander PHEV goes on sale first in select states around November, but will be offered nationwide a little later. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Nissan should kill the Quest and bring the Mitsubishi Delica D:5 to America

Enthusiasts don't have much reason to get excited about minivans. But if there were something cool to revitalize interest in the segment, I think American consumers would take notice. A quick browse through Mitsubishi's current catalog of global offerings turned up something interesting, and, now that Nissan has brought the diamond-star into its multi-headed global alliance, the Japanese automaker has a unique opportunity to throw caution to the wind and give America something fun. First, let's acknowledge that the Nissan Quest is a completely reasonable and current minivan entry. But it's not exactly a hot seller. The Quest was the seventh-best-selling minivan in the United States last month. The people-hauler's 209 sales in September of 2016 represent a 68-percent decline over the previous year. Granted, the Quest was trending upward for the year prior to last month's drop, but even the Quest's best full year of sales would just manage to match the number of Toyota Siennas or Chrysler Pacificas sold in a decent month. Put simply, the American market wouldn't miss the Nissan Quest if it were to disappear from dealership lots altogether. I don't think the Nissan Quest is a bad vehicle. The problem is that it's just like every other minivan sold in America. Nothing about the Quest stands out against its competitors, which basically makes it a redundant vehicle with no solid reason to exist. What Nissan really needs, in my humble opinion, is a minivan that stands out from the crowd. I offer the following solution: Bring the Mitsubishi Delica D:5 to the United States. Badge it as a Nissan to take advantage of that brand's larger dealer network; even call it the Quest Q:5 if you must. But don't change much else. I have a feeling Americans would show some interest in an eight-passenger, all-wheel-drive, multi-purpose vehicle like the Delica that's about the same overall length as the Nissan Rogue. As an added incentive to capture as many buyers as possible, offer both the 2.4-liter gasoline engine and the 2.2-liter four-cylinder turbodiesel that are available in other markets. Since the Delica D:5 is based on the same GS platform as the Dodge Journey, it could probably accommodate a Pentastar V6, too, but that doesn't really seem necessary. Instead of being a powerhouse, the Delica should be about fun and efficiency, with an adventurous off-road streak.