2005 Mitubishi Endeavor With Blue Title. on 2040-cars

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New Mitsubishi Outlander PHEV coming before the end of the year

Mitsubishi was the first automaker to market with an all-wheel-drive plug-in hybrid crossover, the Outlander PHEV, which went on sale in some parts of the world as long ago as 2013. It hit the U.S. market in 2016 as a 2017 model and was just updated for 2021 with a more powerful electrified drivetrain and a bigger battery pack. But it was still based on the old Outlander architecture instead of the completely new non-PHEV Outlander that launched as a 2022 model and shared a lot of its underpinnings with the Nissan Rogue. Now Mitsubishi says an all-new Outlander PHEV will hit its home market of Japan before the calendar closes on 2021 and will debut in the States in the middle of 2022. As expected, it will be built on the automaker's latest crossover chassis, a vastly improved platform that benefits greatly from the automaker's partnerships with Nissan and Renault. We don't have any specific details, but Mitsubishi says we can expect "improved motor output and increased battery capacity over the current model." That means "more powerful road performance and greater driving range." As competent as the current Outlander PHEV is, more power, greater range and improved driving dynamics courtesy of a new chassis are all excellent benefits, which is good since the Outlander PHEV faces awfully tough competition, particularly in the form of the Toyota RAV4 Prime. Plus, the new Outlander PHEV has an ace up its sleeve: Mitsubishi says this of its upcoming PHEV: "integrated components and an optimized layout allow the new model to accommodate seven passengers in three rows." That's all we know so far. But as soon as we have more details, so will you. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mitsubishi could race in rallies again, but not with a new Lancer Evo

Mitsubishi could make a long-awaited comeback to the world of rally racing in the coming years. It's open to injecting more performance into its range, but its need for speed won't spawn a new version of the Lancer Evolution. Speaking to investors during a shareholder meeting held in Japan, company boss Takao Kato explained the first step towards making quicker, more exciting cars was reviving the Ralliart brand in May 2021. "We plan to expand [Ralliart] to a wide range of models as genuine accessories first, but we will also consider involvement in rallies," the CEO stated, according to Japanese publication Response. Crucially, a racing program has not been approved yet. How a potential return to rallying would be orchestrated remains to be seen. In the past, Mitsubishi's rally superstar was the Lancer Evolution (pictured), which retired without a successor in 2015. The firm's current range consists of crossovers, SUVs, and pickup trucks with the exception of the Mirage, which is likely too small to credibly turn into a rally car. While it's tempting to speculate a return to racing will bring the Evo back to the range, even without a Lancer to build it on, Kato doused cold water on the years-old rumors mapping out the nameplate's future. He stressed a next-generation Evo is not in the pipeline, even though Mitsubishi's shareholders are requesting one. "Electrification is expensive, and we're still not strong enough. We ended the previous fiscal year with a big deficit," Kato said. "First, we need to revive the company. Then, we'll look into putting out the cars fans are waiting for." His plans to revive the company include launching a number of mainstream models in rapid-fire succession. The Mirage, the Eclipse Cross, and the Outlander Sport recently benefited from an array of updates, most of which were reasonably well received, and the new Outlander was unveiled earlier in 2021 with dramatic improvements. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question