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Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.

2020 Mitsubishi Outlander Sport gets another refresh at Geneva

A mysterious electric SUV isn't the only vehicle Mitsubishi is bringing to the Geneva Motor Show. The company is also showing a refreshed 2020 Mitsubishi Outlander Sport (or ASX as it's known in some markets). And yes, despite the fact the Outlander Sport hasn't been completely redesigned since its introduction in the 2011 model year, Mitsubishi is only giving it a mild update. Up front, the entire fascia is changed with all-new headlights, grille and front bumper. It's all more angular, and appears to be a blend of the Eclipse Cross and that electric SUV concept teased recently. It's easily the most successful part of the refresh. The sides are unchanged save for some chrome fake fender vents. The back features new LED taillights and a rear bumper with a faux skid plate rather than a faux diffuser. The inside is almost unchanged except for the new infotainment screen. At 8 inches, it's an inch larger than the old model. It also has the ability to play videos from a USB flash memory stick when the car is parked. Powertrain options for the U.S. haven't been announced, but we expect it will use the same 148-horsepower 2.0-liter four-cylinder currently available, plus its associated drivetrains. The current model can be had with either front- or all-wheel drive, with just a CVT on all-wheel drive models, and an available manual on front-driver versions. One final interesting aspect about the Outlander Sport just getting a refresh again is that it's the best-selling Mitsubishi in America, and the third-best worldwide. It seems strange to give so little love to a relatively successful model. Then again, the crossover has probably mostly paid for itself by now and it keeps selling, so perhaps Mitsubishi is just trying to maximize returns while it works on the smaller next-generation version. Related Video:

Bhutan asks Nissan, Mitsubishi for help with massive EV-only plan

Originally, the somewhat modest plan was to introduce 2,000 electric vehicles to the capital of Bhutan. Then things got bigger when Renault-Nissan CEO Carlos Ghosn paid the country a visit and the Prime Minister of Bhutan, Tshering Tobgay, said his country, "will commit to a program to achieve zero emissions as a nation by a certain target date." Now we're approaching "holy huge" territory. Last week, Tobgay visited Japan to ask Nissan and Mitsubishi for help in possibly replacing every combustion vehicle with an all-electric option. "Gasoline is expensive and unfriendly to the environment." – Bhutan's Prime Minister At the very least, Bhutan wants to make more eco-friendly vehicles available. Tobgay told AsiaNews that, "Gasoline is expensive and unfriendly to the environment. Sustainable transportation will bring citizens happiness," which is something that a country that measures its Gross National Happiness is eager to track. Switching to electric vehicles makes complete sense in Bhutan, since the mountainous Asian nation produces more renewable hydro-electricity than it can use. Ninety-five percent of the zero-emission energy is exported to India, and Bhutan uses the profits to buy fuel from India to then power its vehicles. You can probably figure out for yourself how there's a simpler way to do this. News Source: AsiaNews.it Green Mitsubishi Nissan Green Culture Electric