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Long-serving Mitsubishi president Masuko to step aside

Long-struggling Mitsubishi Motors is reportedly preparing for a changing of the guard at home. According to Reuters, Osamu Masuko will step aside in favor of Tesuro Aikawa, currently the company's managing director. Masuko won't be leaving the fold entirely, however - he will take the role of chairman, displacing Takashi Nishioka, who will resign. The shakeup has not been confirmed by Mitsubishi, but word is that the changes will take effect April 1.
Mitsu's US troubles are no secret, but the brand's struggles in its home market haven't been quite so publicized. The company was bailed out by other arms of the Mitsubishi empire, and it just raised $2 billion this month to buy back preferred shares that were issued during the bailout. Masuko served as president for nearly ten years, during which the brand's US efforts utterly stalled out, recalls cropped up in Japan and an alliance with Daimler (which was DaimlerChrysler at the time) disintegrated.
According to Reuters, establishing the kind of alliances that will allow the brand to grow, such as its tie-up with Renault-Nissan, are key to Mitsu's long-term success. The thought is that an alliance will allow the brand to come up with some innovative models that won't be compromised by its lack of production scale. It looks like Aikawa has his work cut out for him.

Mitsubishi Outlander PHEV now for real due in 'late summer, early fall'

Any day now, American plug-in vehicle shoppers will be able to actually buy a plug-in hybrid SUV. Europeans and Japanese buyers have had this option for many years, since the Mitsubishi Outlander PHEV went on sale in those markets in 2013. There have been plenty of diversions in the route that is bringing the big PHEV to our shores, but it's looking like, "late summer, early fall," is when thing will for real happen. 10-20 percent of total Outlander sales would be "a very good number." That's the message from Don Swearingen, executive vice president of Mitsubishi Motors North America (MMNA), who we spoke to at the New York Auto Show where the PHEV made its debut appearance. Swearingen said that the dealers are as ready as the customers. "As we talked to our dealer council, they are all very interested in this product," he said. "[Range anxiety was] eliminated with this vehicle, and because of that, I think we are going to have some pretty good response." Swearingen didn't put a specific number to that claim, but said that 10-20 percent of total Outlander sales (which currently sit at around 2,000 a month) would be "a very good number." Previously, Mitsubishi representatives said they expected to sell 4,000 PHEV units in the first year. As we've documented over the years, there were a number of reasons for why the US didn't get the first batch of Outlander PHEVs. One of the big ones was that the PHEV was selling like gangbusters elsewhere. It's the best-selling PHEV in all of Europe, for example, and was the fourth-best-selling plug-in vehicle anywhere in February 2016. And Mitsubishi just couldn't make enough of them. Swearingen said the main bottleneck for this was the battery pack supplier Lithium Energy Japan, which didn't have the capacity to make more than it did. So, instead of leaving three markets without enough supply, Mitsubishi decided to leave one in the lurch and focus on the other two. Plus, since the Outlander PHEV will be based on the 2017 gas-powered Outlander, it will come with numerous safety enhancements as well as the 100+ improvements that the 2016 Outlander got compared to the 2015. In other words, all the pieces are all coming together. The Outlander PHEV is "the best of both worlds." - Francine Harsini At least, that's what Francine Harsini, MMNA's senior director of marketing, said. The final important part are the customers, and Harsini said that Mitsubishi will be a big national marketing push. The general theme?

2022 Mitsubishi Eclipse Cross First Drive Review | A welcome improvement

We’ve considered the Mitsubishi Eclipse Cross a better-than-expected option in a mostly uninspiring vehicular segment ever since it was introduced for the 2018 model year. ItÂ’s sized and priced somewhere between subcompact and compact crossovers, making it an in-betweener that may attract some buyers due to its distinctive positioning. And itÂ’s been given a pretty comprehensive refresh for the 2022 model year that erases a few of our complaints and makes it more compelling, especially against subcompact crossover models like the Honda HR-V and Toyota C-HR. In an odd bit of launch timing that we figure was probably shaken up by a certain global pandemic, thereÂ’s no 2021 edition. The 2022 Mitsubishi Eclipse Cross isnÂ’t a total redesign — it rides on the same platform and is powered by the same engine and transmission as before — but the exterior design has been given a serious makeover while the interior gets some nice ergonomic upgrades that will make it easier to live with on a daily basis. On the outside, the updates are focused on the very tips of the little crossover. A redesigned front fascia further separates the light clusters into upper LED driving lights and lower stacked headlights and fog lamps. MitsubishiÂ’s Dynamic Shield grille design features chrome swooshes that flank a blacked-out diamond-pattern mesh in the center. ThereÂ’s a definite human-esque look to the face of the Eclipse Cross, and in person the overall appearance is aggressive and interesting. The rear received an even bigger makeover than the front. Gone is the two-piece rear glass that was bisected by a faux spoiler-shaped panel with full-width taillights, and in its place is a much more conventional hatchback with a larger single-piece window. The 2022 Eclipse Cross is a significant 5.5 inches longer than the 2020 model, and four of those were tacked on the back end. That makes for a bump in cargo capacity to 23.4 cubic feet (up 0.8 over the 2020 version) with the rear seat in place and 50.1 (an increase of 1.2 cubic feet) with the second row folded. It also adds 11% more floor area for long and/or wide items. While the added space is a welcome improvement, the reconfiguration of the Eclipse CrossÂ’s dashboard and center console may be even more useful. The infotainment screen, which measures 7 inches on the base ES model and 8 inches on everything else, was moved a couple inches closer to the driver.