2009 Mitsubishi Eclipse Spyder Gs on 2040-cars

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Mitsubishi Mi-Tech turbine-PHEV buggy blows the doors off our dreams

TOKYO — For this year's Tokyo Motor Show, Mitsubishi went all out with the Mi-Tech concept. It's a tough-looking open off-roader with a wild hybrid powertrain. It's glorious, which makes it all the more sad it will likely never see the light of day. From the outside, the Mi-Tech impresses with blocky lines and fat fender flares. But its star feature is the fact that it has no roof and no doors. The only thing that comes close is the pair of cowls behind the seats. The inside has a spare design with a body-color dash and cutouts for vents. It does have modern cues such as the piano-key buttons and fullscreen heads-up display. Under the skin, it's powered by four motors, each controlling an individual wheel. This allows it to adjust power precisely in off-road settings. It's a plug-in hybrid, and when the battery runs down, electricity is produced by a turbine engine, similar to the Jaguar C-X75 concept. Mitsubishi opted for the turbine for its high power, small size, smooth operation and the fact it can run on just about any combustible liquid. As much as we love the Mi-Tech, it's obvious it's not going into production anytime soon. Mitsubishi has no car-ready turbine engines, and it would be expensive to make an SUV with no doors, or even removable doors, pass safety standards. And the people that would buy a vehicle like this will probably be satisfied with a Jeep Wrangler or the upcoming Ford Bronco. Oh well, it's at least a pleasant dream, and a sign that Mitsubishi still has some spark.

2014 Mitsubishi Outlander

A Good Start On Halting The Slide
We'd like to say that Mitsubishi has had a tough time of it lately, but "lately" isn't exactly the proper descriptor since the brand's troubles have slowly built over the past decade or so. It cut back on its marketing and it cut model lines while leaving what remained in the equivalent of a product cryo-freeze. Then there was the financial crash and replacement models that didn't possess the same edge we expected from the house of the triple diamond. There was the lack of a North American chairman to fight for market-specific initiatives, and hence, models that lacked some of the details that US customers desired and that could sway buying choices in close races. True, that's a battle with an overseas headquarters that you'll hear from the US reps for almost every foreign automaker, but as you pile on the obstacles they multiply exponentially, not additionally. Or there's this: For more than a year, while its competition has been trumpeting new product, Mitsubishi hasn't had any new models. Like, at all.
That changes with the arrival of the 2014 Mitsubishi Outlander, an SUV that we're told will begin a new-product offensive over the next 18 months that - along with a much larger marketing budget - should begin to turn things around. This is the third generation of Mitsubishi's volume model, one that hasn't really been changed since it arrived in 2006 and wasn't just showing its age, but practically crowing about it.

Mitsubishi shows off MiEV Evolution III for Pikes Peak

In May 2012, Mistubishi unveiled a completely unexpected version of the i-MiEV electric jellybean to challenge the climb up Pikes Peak, the MiEV Evolution. In 2013, the company unleashed the MiEV Evolution II. For 2014, well, you can probably guess. Say hello to the MiEV Evolution III. The latest, ahem, evolution of these cars features redesigned chassis and bodywork as well as a 50 kW boost to the electric motors, up to 450 kW, which translates to a 67 horsepower increase up to 603 hp. Two of these bad boys will tackle the 2014 Pikes Peak International Hill Climb (PPIHC) later this month in the Electric Modified Division at the hands of drivers Greg Tracy and Hiroshi Masuoka. The race starts at 9,390 feet and ends at 14,110 feet above sea level and takes place June 29. Mitsubishi hasn't yet managed to win the EV category in. The first Evolution crashed during practice and last year Masuoka came in second in the EV division while Tracy came in third. The 2013 winner was Nobuhiro "Monster" Tajima in the Monster Sport E-Runner. Will the third time be the charm? Mitsubishi Motors to Compete in the 2014 Pikes Peak International Hill Climb for Third Consecutive Year Pair of advanced MiEV Evolution III all-electric racecars to compete Mon, Jun 02, 2014 - Cypress, California - Mitsubishi Motors North America, Inc. (MMNA) will compete in the Electric Modified Division of the prestigious 2014 Pikes Peak International Hill Climb (PPIHC) with a pair of technologically-advanced MiEV Evolution III 100% electric-powered purpose-built racecars in the 92nd running of the "Race to the Clouds" on June 29th near Colorado Springs, Colorado. First run in 1916, the annual Pikes Peak International Hill Climb is a treacherous 12.42-mile/156 corner road course through the Rocky Mountains in Colorado commencing at an elevation of 9,390 feet and finishing at 14,110 feet – nearly 3 miles above sea level. The Pikes Peak race is the second oldest motorsports event in the United States after the Indianapolis 500. "Pikes Peak is an excellent laboratory for testing our advanced MiEV (Mitsubishi innovative Electric Vehicle) technology," states Don Swearingen, executive vice president Mitsubishi Motors North America, Inc.