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Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.

Mitsubishi refreshes the Triton truck for 2019

In September, Mitsubishi showed a teaser image of the new, redesigned Triton/L200 truck that refreshes the model originally introduced in 2014. Now, the new truck is here, except not here in the sense of being sold in the United States. Alas, we can hope. The new Triton/L200 is a global truck in the sense that it'll be sold in some 150 countries around the world, from Europe to Africa and Oceania, the Middle East and Latin America, but North America isn't part of the plan. Sales start Nov. 17 in Thailand, where the truck is built. Some 180,000 global yearly sales are planned. Looking at the photos released by Mitsubishi, the truck's nose has gained the new corporate styling direction that can also be seen on the Outlander, the Eclipse Cross, and even the re-facelifted Lancer that is sold in some countries. The front design is called "Dynamic Shield" in corporate Mitsubishi language, pointing to the more pronounced grille-intake combo with chrome effect. Otherwise, the basics of the Triton remain as before, with the truck likely to keep the time-honored 4G64 2.4-liter gasoline engine and two inline four diesel options. There are two 4WD systems on offer, either Super Select or Easy Select. Like we said in September, the small truck segment is hotly contested in the U.S. right now, and the Triton, were it sold in the States, would compete against the Tacoma, the Colorado and the Canyon, the Ford Ranger, and a possible Ram truck that would slot underneath the 1500. But the 25 percent Chicken Tax it's subjected to as a foreign-built truck makes it impossible to compete. The currently sold Ranger T6 is originally of Australian design, and as well as being made in Michigan it is also produced in Thailand like the Triton. Related Video:

Mitsubishi and Renault-Nissan expand partnership, US will get new sedan

Mitsubishi and Renault-Nissan have just inked an alliance that might, hopefully, reverse the ailing fortunes of the Mitsubishi brand in the US market. The big chunk of news is that Mitsubishi will produce two Renualt-based models for sale in the US market, and that they'll be built at the Renault-Samsung factory in Busan, South Korea.
The plans call for a D-segment sedan to be followed by a C-segment offering. Based on the cars built at the Busan factory, that means Mitsubishi will be getting the SM5 and the SM3, a pair of handsome sedans that are based on Renault-Nissan's D and C platforms, respectively. These same platforms underpin a number of US market Nissans (not to mention a number of cars from Renault), namely the Pathfinder, Maxima, Quest and Murano for the D platform and the last-generation Rogue and Sentra for the C platform.
Besides the sedan production, Nissan and Mitsubishi will be expanding their joint-venture company, NMKV, which produces Kei cars for the Japanese market. A new, all-electric offering will be born from the partnership, likely based on a Kei car platform. The partnership between the three brands will also lead to increased sharing of technology, particularly relating to electric cars.