2007 Mitsubishi Eclipse Spyder Gs on 2040-cars

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Future Classic: 1990-2012 Mitsubishi Eclipse

It was meant to be a premiere partnership, pregnant with possibilities: the alliance of a pair of global automotive powerhouses from Japan and America. Eventually the merger gave birth to a trio of highly-regarded sports coupes: the Mitsubishi Eclipse, the Eagle Talon and the Plymouth Laser, cars developed by the company that became Diamond-Star Motors. Although DSM’s beginnings can be traced back to a flirtation in 1970, when Chrysler Corporation took a 15-percent stake in Mitsubishi Motors, the partnership later culminated in a formal pairing in 1985. It was good timing: Chrysler was emerging from near-bankruptcy; the Japanese company just didnÂ’t have anything to please U.S. buyers, and with government-imposed “voluntary” import quotas, its supply lines were broadly restricted. Chrysler, looking to expand its lines, built a plant in Normal, Illinois, but, although Chrysler put up half the $650 million for the facility, it left management to Mitsubishi. And the Japanese facilities provided engines and transmissions. By the end of 1989, production of the Diamond-Star triplets — the Laser, Eclipse and Talon — was in full swing. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Why is the Mitsubishi Eclipse a Future Classic? The Eclipse, supposedly named for an unbeaten 18th-century English racehorse that won 18 races in a row, was the shining star of the line. Because of its long run in series production, the genealogy of the Eclipse is worth discussing. Initially the car, designed at the Mitsubishi Motors North America Design Studio and introduced in 1990, was available in four trim levels: Eclipse, Eclipse GS, Eclipse GS-T (Turbo) and Eclipse GSX. It evolved first as a two-door coupe, later as a convertible or liftback, with front-wheel or all-wheel drive, and with engine choices including naturally aspirated fours, turbocharged fours and V6 options. One really needs a scorecard to chart the generations: 1st Gen (1990-1994), 2nd Gen (1995-1999), 3rd Gen (2000-2005), and 4th Gen (2006-2012). Before the EclipseÂ…well, was eclipsed, buyers of the third and fourth-gen cars could specify a 3.8L V6 engine as well as a four. This swank 2+2 sports car and its nearly identical cousin, the Eagle Talon TSi, emerged as hot rods for the Nineties, and tuners gave them full props for power.

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

New Mitsubishi Outlander PHEV coming before the end of the year

Mitsubishi was the first automaker to market with an all-wheel-drive plug-in hybrid crossover, the Outlander PHEV, which went on sale in some parts of the world as long ago as 2013. It hit the U.S. market in 2016 as a 2017 model and was just updated for 2021 with a more powerful electrified drivetrain and a bigger battery pack. But it was still based on the old Outlander architecture instead of the completely new non-PHEV Outlander that launched as a 2022 model and shared a lot of its underpinnings with the Nissan Rogue. Now Mitsubishi says an all-new Outlander PHEV will hit its home market of Japan before the calendar closes on 2021 and will debut in the States in the middle of 2022. As expected, it will be built on the automaker's latest crossover chassis, a vastly improved platform that benefits greatly from the automaker's partnerships with Nissan and Renault. We don't have any specific details, but Mitsubishi says we can expect "improved motor output and increased battery capacity over the current model." That means "more powerful road performance and greater driving range." As competent as the current Outlander PHEV is, more power, greater range and improved driving dynamics courtesy of a new chassis are all excellent benefits, which is good since the Outlander PHEV faces awfully tough competition, particularly in the form of the Toyota RAV4 Prime. Plus, the new Outlander PHEV has an ace up its sleeve: Mitsubishi says this of its upcoming PHEV: "integrated components and an optimized layout allow the new model to accommodate seven passengers in three rows." That's all we know so far. But as soon as we have more details, so will you. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.