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Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.

Mitsubishi Vision Ralliart Concept revealed at Tokyo Auto Salon

Mitsubishi has arrived at the 2022 Tokyo Auto Salon with a bevy of vehicles, but none more interesting than the Vision Ralliart Concept. We have fond memories of the Ralliart name on Mitsubishi models sold years ago, which gives us a glimmer of hope that a return to the sub brand could once again give us a Mitsubishi to get excited about as enthusiasts. That initial Ralliart return is in concept form and in the shape of the new Outlander. Mitsubishi is using the Outlander PHEV as the basis of this concept, but it appears as though nothing has been done to the powertrain to make it any more potent than the standard car. However, Mitsu has attended to it elsewhere. The Ralliart Concept gets large brake rotors and six-piston brake calipers to increase stopping power. It also features suspension changes. Mitsubishi doesn’t say exactly what itÂ’s changed beyond specifying that the comfortable ride “is further refined,” though. Lastly, Mitsubishi fitted 22-inch wheels with bigger tires to enhance cornering. Appearance-wise, the Vision Ralliart Concept gets unique front and rear bumpers, wider fenders in front and rear, a new front grille and big rear diffuser. Mitsubishi says that this car “embodies Mitsubishi Motors' vision for the new Ralliart and brings together the company's engineering and passion for Monozukuri challenges (craftsmanship).” How all of the above may translate into a production Outlander Ralliart model is still to be determined, and itÂ’s not yet clear if weÂ’ll ever see such a thing in the U.S. Beyond that concept, we also get a look at an Outlander Ralliart Style and an Eclipse Cross Ralliart Style. Both of these cars are full of red, white and black stickers/accents to give them the Ralliart look weÂ’d expect. However, the packages are limited to appearance changes only. Again, Mitsubishi gives no indication as to what its end game might be with these vehicles. On the off-road side of things, there's the Outlander Wild Adventure Style based on the PHEV. This model adopts a bunch of Mitsubishi accessories that make it a better vehicle for heading into the wilderness. It has items like all-terrain tires, bumper protectors, mud guards, a roof carrier, trailer hitch and additional garnishes all around to give it a sportier/outdoorsy look. If kei cars are more your style, Mitsubishi has also revealed the K-EV Concept X Style in Tokyo. ItÂ’s meant to preview a new generation of electric kei cars in Japan.

2023 Mitsubishi Outlander PHEV gets more power, EV range

It's been quite awhile coming, but the key details of the 2023 Mitsubishi Outlander PHEV are finally here: electric range, horsepower and pricing. And they're all increases over the old model, mostly in good ways. Like before, the Outlander PHEV runs mainly as a series hybrid, with forward propulsion coming from a pair of electric motors (one front, one rear). The naturally aspirated 2.4-liter four-cylinder mainly acts as a generator, though it can provide direct power in certain circumstances. Overall output is 248 horsepower and 332 pound-feet of torque. Supplying electric power is a 20-kWh battery pack, a touch more than 6-kWh greater than the old pack. The bigger battery boosts electric range to 38 miles. Interestingly, Mitsubishi continues to also offer the ability to charge at a DC fast charger. At 38 minutes to charge to 80%, it's not especially fast compared with many modern electric cars, but it's a neat option that few plug-in hybrids offer. Overall fuel economy is rated at 64 mpg-e, which is actually worse than the outgoing model that got 74 mpg-e. We're not entirely sure what resulted in the lower overall number, since fuel economy when running on a depleted battery wasn't given. We would expect numbers close to the regular Outlander, which gets 26 to 27 mpg in combined driving depending on configuration.  The price also goes up. At $41,190, it's $2,690 more than the old model. But that seems fairly reasonable considering the additional electric range and power, not to mention the fact that the powertrain is packaged in the vastly improved new Outlander chassis with its more attractive styling and nicer interior. It also finds itself priced carefully between the slightly more expensive RAV4 Prime (which has a bit more electric range and more power) and the Ford Escape Plug-in Hybrid (which is front-drive only and just one mile less range). Both those options are more efficient overall, as is the most affordable Tucson PHEV, though it's only available in select states and has the lowest range at 33 miles. It does offer a bit more power than the Mitsubishi, though. The 2023 Mitsubishi Outlander PHEV goes on sale first in select states around November, but will be offered nationwide a little later. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.