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Mitsubishi Fuso targets female truckers with pink polka dot Canter

We take it for granted that women can enter just about any career they want now. But there are still countless occupations where females are underrepresented. You don't see too many women truckers, for example - particularly in a country that's still as deeply traditional as Japan. But Mitsubishi Fuso is showing just how forward thinking - and simultaneously, how traditional (pink polka dots are a bit 'on the nose') it can be with this hybrid pink truck.
Now for those unfamiliar, the Mitsubishi Fuso Truck and Bus Corporation has nothing to do with Mitsubishi the car company these days. Instead, it's owned by Daimler, which we know best as the parent company of Mercedes-Benz. Yet Daimler also owns a number of truck and bus manufacturers - among them Freightliner, Thomas Built and Mitsubishi Fuso. One of latter's most popular products is the Canter, the model seen here coated in the shade of Pepto pink at the Tokyo Motor Show.
The point? To make truck driving more attractive to women, of course! We're not sure it'll catch on, but apart from the color scheme - which extends, incidentally, from the cab to the box and inside the cabin - this particular Canter (which Fuso has dubbed Canna) features a hybrid powertrain that produces 130 horsepower and 221 pound-feet of torque, paired to a 7.5Ah lithium-ion battery good for 270 volts. The whole package weighs 6,250 pounds and can carry three Japanese school girls dressed up as Sailor Moon in the front and plenty of Hello Kitty merchandise in the back.

Mitsubishi shows off its boxy new XFC Concept

Mitsubishi’s lineup has dwindled in the United States, but its presence is strongest in Asia, where it offers several vehicles not destined for our shores. Its latest concept vehicle previews a vision for a small utility vehicle with beefy styling and a futuristic interior. The XFC Concept is a compact SUV that Mitsubishi calls the “best-suited buddy for an exciting life.” ItÂ’s debuting at the Vietnam Motor Show later this month and is initially destined for life in Southeast Asia, though the company says it wants to expand that presence globally. The conceptÂ’s styling is a departure for the brand, whose other recent releases havenÂ’t been the easiest vehicles on the eyes (cough, cough, Outlander). Boxy lines and unique lighting are standout visual elements on the XFC, and the rear fender flares give it a muscular stance. Concepts rarely make it to production unchanged, so Mitsubishi is likely to alter the XFCÂ’s fantastic interior before release. The cabin appears to offer a mix of materials and large windows. Mitsubishi says it has class-leading interior space and notes that it focused on making the vehicle as comfortable as possible over rough roads. Flooding is an issue in the XFCÂ’s home region, so Mitsubishi gave it good ground clearance and four drive modes. Drivers can choose between normal, wet, gravel, and mud modes, and Mitsubishi says it developed the new wet mode specifically with Southeast Asian countries in mind. Mitsubishi will launch the XFC in 2023 and says an electric variant is coming down the road. Though itÂ’s still in the concept stage, the automaker plans for the SUV to become a core model for the brand on the global stage, alongside vehicles like its popular Xpander MPV.

Mitsubishi planning high-performance Outlander PHEV under revived Ralliart banner

Mitsubishi is finally getting some of its mojo back with its redesigned — and competitive — Outlander. The company reportedly plans to build on that momentum with a high-performance variant of the SUV, bolstering its newly revived Ralliart performance division in the process.  Wait, a non-luxury performance SUV? Well, if any company can pull it off it would be Mitsubishi. It has the history of its WRC victories and Paris-Dakar Rally dominance to build on. Nearly its entire racing heritage has been forged on dirt, not tarmac, so a hotted-up Mitsu SUV doesn't seem so farfetched.  According to Japan's Best Car magazine, the all-out Outlander will be based on the Outlander Vision Ralliart concept shown over a year ago at the 2022 Tokyo Auto Salon. The model will supposedly be called the Outlander PHEV Ralliart, and will feature extensive tuning to set it apart from the standard version. Best Car reports that the chassis will be reinforced to increase body rigidity. Mitsubishi will also strengthen the suspension and visually distinguish it with unique aero bits. What that may be isn't specified, but the Auto Salon concept had wider fenders in front and rear, a new front grille and bumper, and big diffuser beneath a redesigned rear fascia. The concept also came with larger rotors and six-piston calipers in front. The Outlander PHEV Ralliart's drivetrain, says Best Car, will based on the 2.4-liter plug-in hybrid setup on the base car. However, combined power between gasoline and hybrid systems will total an estimated 286 horsepower. Finally, the magazine predicts that the Outlander PHEV Ralliart will arrive in 2024. Japanese pricing is approximated at JPY5.5 to 6.1 million, which converts to $40,300 to $44,700 at current exchange rates, but we expect it to be closer to the high end of that range. With crossovers and SUVs as the de facto car these days, it was only a matter of time before mainstream marques began souping up such daily drivers. If Honda can create an 800-horsepower CR-V race car, a sports Outlander seems only natural. We'll just be here waiting for the first crossover racing league. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.