2002 Mitsubishi Montero, No Reserve on 2040-cars

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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Renault-Nissan goes for closer cooperation, outsells VW and Toyota

PARIS — Renault-Nissan plans to double cost savings to nearly $12 billion by 2022, partly through closer cooperation with Mitsubishi, but left key questions about the automakers' alliance unresolved. Chairman Carlos Ghosn has pledged to step up the pace of integration after Nissan took a controlling stake in Mitsubishi last year. The 18-year-old Renault-Nissan pairing has only recently begun rolling out cars on common architectures. Combined sales volumes are expected to rise to 14 million vehicles by 2022 from 10.5 million expected this year, with revenue advancing by a third to $240 billion, the alliance said at a news conference in Paris on Friday. However, any investors impatient for a new capital or management structure to speed integration and prepare Ghosn's succession were likely to be disappointed. There was "no answer from Ghosn on the possibility of a merger by 2022," Jeffries analyst Philippe Houchois noted.12 NEW ALL-ELECTRICS Ghosn has been seeking a new second-in-command, sources told Reuters in June. But such plans are linked to thornier questions about the balance of power between the two main carmakers and the French government's outsize clout as Renault's biggest shareholder, supported by double voting rights. Twelve new pure-electric models will be on the road by 2022 as Renault-Nissan seeks to defend the head-start it gained with the current generation of battery cars, spearheaded by the Nissan Leaf and Renault Zoe, as more competitors join the fray. With 5.27 million cars and vans delivered in the first half of the year, Renault-Nissan now claims the mantle of the world's biggest carmaker, ahead of Volkswagen and Toyota, even though Renault has never consolidated the sales of its 43.4 percent-owned Japanese affiliate into its own. Under existing plans, the alliance is seeking to increase synergies — from cutting costs and boosting revenue — to 5.5 billion euros next year from 5 billion recorded in 2016. SHARED PLATFORMS A fourth common vehicle platform will be shared across the alliance by 2022, the companies said on Friday, underpinning a future generation of electric cars which, together with hybrids, are expected to account for 30 percent of group sales. Renault-Nissan will aim to deliver more electric vehicles and also make greater use of shared technology and manufacturing processes.

Redesigned 2022 Mitsubishi Eclipse Cross gets big updates, small price hike

Mitsubishi has released pricing information for the comprehensively redesigned Eclipse Cross it revealed in late 2020. Positioned at the bottom of the firm's crossover range, the soft-roader will go on sale as a 2022 model. The range consists of four trim levels called ES, LE, SE, and SEL, respectively, and the last two can be upgraded with option packages. Front-wheel drive comes standard, and adding all-wheel drive to any trim costs $1,600. Pricing for the entry-level ES starts at $24,590 including a mandatory $1,195 destination charge. Mitsubishi charges $25,940 for the LE, $27,340 for the SE, and $28,590 for the SEL. The SE with the Panorama package sets buyers back $28,340, while the range-topping SEL with the Touring package is priced at $30,690. For context, the pre-facelift Eclipse Cross started at $24,190. Mitsubishi nudged the price up by $400, but the upgrades are worth the small premium. In addition to a new-look design, the changes include an available eight-inch touchscreen that's more ergonomic to use because it's two inches closer to the driver, a more comfortable suspension system, and a longer list of standard electronic driving aids, including forward collision warning. Power continues to come from a 1.5-liter four-cylinder engine that's turbocharged to 152 horsepower and 184 pound-feet of torque. It spins the front or the four wheels via a continuously variable transmission (CVT). Mitsubishi dealers across the nation will begin receiving the 2022 Eclipse Cross during the first half of 2021. For added peace of mind, every trim level comes with a 10-year, 100,000-mile powertrain warranty. The Cross will be later joined in showrooms by the new Outlander, which Amazon will help the firm unveil on February 16, 2021. Related video: