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Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.

Mitsubishi could add 'Evo' crossover

You should have done this years ago, but in case you haven't, open your dictionaries to the word "Sacred" and tear the entire page out. Done? Good. Now, to continue... With the traditional sedan-based, gas-powered Mitsubishi Lancer Evolution using its four driven wheels to enter the grave at the end of this year, Auto Express reports that it's possible that Mitsubishi could use the "Evo" appellation on a high-performance, all-wheel-drive version of the Outlander Sport (called the "ASX" in Europe). This has been more than a year in the making, in truth. Last year Mitsubishi said that another "high-performance four-wheel-drive gasoline-powered sedan" wasn't going to happen, and that what did come would be a result of exploring "the possibilities of high-performance models that incorporate electric vehicle technology." As Auto Express sees it, the next-generation Outlander Sport will launch initially with four-wheel drive, followed by a two-wheel-drive, plug-in hybrid model. The company's UK chief said that an Evo-worthy model "isn't a huge jump" from there, once the bread-and-butter segments are satisfied. Mitsubishi is doing much better financially, and this would be one of the experiments it could now afford to try out. An Outlander Sport Evo isn't done and dusted - there's no business case for it yet, and who knows, a potential Evo version could be a UK- or Europe-only trim - but "a lot of senior management" is discussing it.

L200 Absolute Concept is the off-road truck we want from Mitsubishi

Mitsubishi took the wraps off a concept off-road truck called the L200 Absolute at the Bangkok International Motor Show, and we completely approve. The truck isn't just a normal L200 with an appearance package. No, Mitsubishi went in and modified the suspension, added a ton of body cladding and even some carbon fiber. We don't think about Mitsubishi as much ever since the Evo was discontinued here, but this truck provides a bit of hope that one day the Japanese brand could be cool again in America. To begin, Mitsubishi widened the truck's track to make room for the beefy Falken Wildpeak all-terrain tires wrapping the black off-road wheels. Then the suspension was modified to give the truck a two-inch lift — it was also given a new shock and spring setup for off-road use, providing more suspension travel. Sadly, Mitsubishi does not say more about it, but we're happy that this truck will be much more capable when the trails get rough. Large and obvious red-accented skid plates are placed in the front and rear to offer some stylish protection. Then check out all the carbon fiber parts on this truck. Mitsubishi uses the material on the tailgate and fender flares. This is not the norm for trucks, nor is it typical of Mitsubishi as of late, but we're totally for it. A big LED lighting package is the last bit that is largely different from the normal L200/Triton pickup truck made in Thailand. We'll hand it to Mitsubishi for this one. The "Absolute" name is even an improvement over the last off-road concept it made called the Engelberg Tourer. Midsize trucks are hot now. This truck in production form could definitely raise some eyebrows in the U.S. with its off-road nature similar to the Colorado ZR2 and Jeep Gladiator. We definitely need something to get excited about Mitsubishi again, especially now with the Evo long in the rearview mirror.