1997 Mitsubishi Delica Chamonix on 2040-cars

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Junkyard Gem: 2003 Mitsubishi Diamante VR-X

Mitsubishi has been selling cars and light trucks under its own name in the United States since the Starion, Tredia, Cordia and Mighty Max appeared here as 1983 models, but only one big luxury sedan has ever been in the Mitsubishi Motors USA lineup: the Diamante. For the last few years of the Diamante's availability here, a factory-hot-rod version of the Diamante known as the VR-X could be purchased. Here's one of those extraordinarily rare cars, now residing in a Denver-area self-service wrecking yard. The Diamante was the successor to the Mitsubishi Sigma, an upscale "pillared hardtop" version of the fifth-generation Galant. The Sigma sold poorly here, but Mitsubishi had hopes of stealing some American-market sales from the strong-selling Lexus ES and Acura Legend. Making a North American version of the swanky Mitsubishi Debonair didn't seem like a wise investment (though some Debonair DNA eventually showed up here, within the Hyundai XG), and so the brand-new Diamante made its North American debut as a 1992 model. The first-generation Diamante was available in both sedan and wagon form, with the wagon getting the axe here after 1995. The second-generation Diamante sedan appeared in American Mitsubishi showrooms as a 1997 model, with sales here continuing through 2004. There was a facelift for the 2002 model year, after several miserable sales years in the United States, and the sporty VR-X version was added to the lineup at that time. The VR-X got some cladding, white analog gauges, a louder audio system, some performance upgrades and a fast-and-furious optional spoiler. The MSRP for the '03 VR-X was $27,557, or about $46,362 in 2023 dollars. The VR-X's engine was a 3.5-liter 6G-series V6, rated at 210 horsepower. This was just five horses better than the regular Diamante's 3.5-liter. All 2003 Diamantes sold in the United States came with mandatory four-speed automatics.  This car, like the Diamante wagons of the middle 1990s, was built in Australia. The leather seats came with VR-X embossing. This is a good example of a rare special-edition car that's not worth much now. Perhaps some Front Range Mitsubishi enthusiast will buy the unique VR-X wheels and other bits before this car goes to the crusher. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 0% interest, zero down payment, zero payments until 2004 on all new Mitsubishis. This content is hosted by a third party.

Mitsubishi Outlander Sport an even better value for 2021

Mitsubishi released pricing information for the 2021 Outlander Sport, its best-selling model in the United States. Redesigned for 2020, the crossover enters the new year with a cheaper base price thanks to a new trim. Pricing for the 2021 Outlander Sport starts at $22,090, including a mandatory $1,095 destination charge. For context, the 2020 model started at $23,690 once the same destination charge was added to the bottom line.  While the 2020 range started at the ES trim, the 2021 lineup begins with the S, which is only offered with front-wheel-drive. Every trim level gains an array of standard safety features for 2021, including forward collision mitigation, lane departure warning, and automatic high beams. Motorists who want rain-sensing wipers, LED fog lights, and automatic headlights will need to step up to the ES trim priced at $24,090 including destination. At the other end of the spectrum, the all-wheel-drive-only GT starts at $28,090. Mitsubishi gave buyers looking for something in between the bottom- and top-end trims an additional option by releasing a new trim called Limited Edition for 2021. Based on the ES trim, and priced at $25,090 when ordered with front-wheel-drive, it gains a black grille, black mirror caps, black 18-inch wheels, plus red accent stitching on the inside. It's limited in name only; don't expect to find a numbered plaque on the dashboard and a certificate of authenticity in the glovebox.  Power comes from a 2.0-liter four-cylinder engine, which makes 148 horsepower and 145 pound-feet of torque. Front-wheel-drive and a continuously variable transmission (CVT) come standard, and all-wheel-drive is available at an extra cost on most trim levels. Buyers who select the GT are rewarded with a 2.4-liter four rated at 168 horses and 167 pound-feet of twist. It's exclusively offered with all-wheel-drive, and it's also bolted to a CVT. According to the EPA, combined fuel economy checks in at 27 mpg for the 2.0, and 26 mpg for the 2.4. Mitsubishi stores across the nation will begin receiving the 2021 Outlander Sport in February. While it won't be joined by the i-MiEV, it's part of a broad model offensive that also includes the redesigned 2022 Eclipse Cross.  

Long-serving Mitsubishi president Masuko to step aside

Long-struggling Mitsubishi Motors is reportedly preparing for a changing of the guard at home. According to Reuters, Osamu Masuko will step aside in favor of Tesuro Aikawa, currently the company's managing director. Masuko won't be leaving the fold entirely, however - he will take the role of chairman, displacing Takashi Nishioka, who will resign. The shakeup has not been confirmed by Mitsubishi, but word is that the changes will take effect April 1.
Mitsu's US troubles are no secret, but the brand's struggles in its home market haven't been quite so publicized. The company was bailed out by other arms of the Mitsubishi empire, and it just raised $2 billion this month to buy back preferred shares that were issued during the bailout. Masuko served as president for nearly ten years, during which the brand's US efforts utterly stalled out, recalls cropped up in Japan and an alliance with Daimler (which was DaimlerChrysler at the time) disintegrated.
According to Reuters, establishing the kind of alliances that will allow the brand to grow, such as its tie-up with Renault-Nissan, are key to Mitsu's long-term success. The thought is that an alliance will allow the brand to come up with some innovative models that won't be compromised by its lack of production scale. It looks like Aikawa has his work cut out for him.