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Long-serving Mitsubishi president Masuko to step aside

Long-struggling Mitsubishi Motors is reportedly preparing for a changing of the guard at home. According to Reuters, Osamu Masuko will step aside in favor of Tesuro Aikawa, currently the company's managing director. Masuko won't be leaving the fold entirely, however - he will take the role of chairman, displacing Takashi Nishioka, who will resign. The shakeup has not been confirmed by Mitsubishi, but word is that the changes will take effect April 1.
Mitsu's US troubles are no secret, but the brand's struggles in its home market haven't been quite so publicized. The company was bailed out by other arms of the Mitsubishi empire, and it just raised $2 billion this month to buy back preferred shares that were issued during the bailout. Masuko served as president for nearly ten years, during which the brand's US efforts utterly stalled out, recalls cropped up in Japan and an alliance with Daimler (which was DaimlerChrysler at the time) disintegrated.
According to Reuters, establishing the kind of alliances that will allow the brand to grow, such as its tie-up with Renault-Nissan, are key to Mitsu's long-term success. The thought is that an alliance will allow the brand to come up with some innovative models that won't be compromised by its lack of production scale. It looks like Aikawa has his work cut out for him.

Junkyard Gem: 2003 Mitsubishi Diamante LS

While Chrysler started selling Dodge- and Plymouth-badged Mitsubishis in the United States starting with the 1971 model year, Americans couldn't buy new cars with the Mitsubishi name until 1983. Thirty-five years later, Mitsubishi is down to just four models on these shores, all of which cater to the lower end of the market. However, from 1992 through 2004, Mitsubishi tackled the luxury market with its Diamante big sedan. Here's a very rare second-to-last-model-year Diamante, spotted in a Denver-area wrecking yard. I have documented plenty of Mitsubishis during my junkyard explorations, but these late Diamantes have been tough to find (though I have spotted a Diamante wagon). Sales of this car weren't great given that Mitsubishi's name didn't exactly resonate with luxury shoppers. Not when there was a Lexus ES around that did the same thing with a proper premium badge and brand. Second-generation Diamantes sold outside of Japan were built in Australia. Mitsubishi got its money's worth with the 6G7 series of V6 engines, starting with the 1986 Galant and continuing in trucks to the present day. Endless Chryslers of the 1980s, 1990s and 2000s also received 6G72 power. This car has the DOHC 3.5-liter 6G74 version, rated at 205 horsepower. The interior is pretty nice, in its turn-of-the-21st-century manner, and the fact that this car has an ignition key means that it's probably an insurance total or a dealership trade-in. The nose shows evidence of a fender-bender, and that's enough to doom a forgotten luxury car like this. Next stop: The Crusher. Related Video: Featured Gallery Junked 2003 Mitsubishi Diamante LS View 20 Photos Auto News Mitsubishi Automotive History Sedan

Junkyard Gem: 2002 Mitsubishi Lancer OZ Rally Edition

The Mitsubishi Lancer OZ Rally Edition looked fast, with sporty OZ wheels and some Evo-ish body moldings. In fact, it had the same sewing-machine-grade 120-horse four-cylinder under the hood, driving just the front wheels, as the ordinary commuter-appliance Lancer. Mitsubishi moved enough of these things that you see them from time to time; here's a used-up example in a Denver-area self-service wrecking yard. These cars must have been popular in Colorado, because this is the second discarded example I have seen in a couple of months, following this '03. Rear drum brakes on a 21st-century car badged as a Rally Edition? Yes, rear drum brakes. The original factory cold-air intake is gone, replaced by this innovative rain-gutter-downspout rig. Is there anything you can't fix with sheet-metal screws, zip ties, and duct tape? The single non-appearance-related rally-ish bit here is the five-speed manual transmission. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Around the world, there were other faux-sporty versions of this generation of Lancer. For example, the Thai-market Lancer F-Style. Featured Gallery Junked 2002 Mitsubishi Lancer OZ Edition View 20 Photos Auto News Mitsubishi