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2016 Mitsubishi Outlander has fresh design and a bump in refinement

Mitsubishi hopes to have the delivered the big finish to this year's New York Auto Show, with its new midsize, three-row Outlander. The company seems oddly emphatic in pointing out that the SUV is "not just a cosmetic 'refreshing'" at the top of its press release; we thinks you doth protest too much, Mitsu. The real freshness starts with the exterior styling, which is said to break ground on a new design language for the brand. The half-chrome, half-blacked out front fascia is certainly the most eye-catching part of the SUV, though taut, conservative details make up the rest. We don't expect a lot of love-it / hate-it comments based on this Mitsubishi (though you guys do surprise us sometimes). But however the company may draw attention to the "over 100 engineering and design improvements" made to the SUV, what's under the hood feels familiar. No mention is made of the 2016 engine lineup, so we expect the 2.4-liter four and 3.0-liter V6 to carryover unchanged from last year. There is a new CVT, however, said to come with improvements to acceleration and "shift feel." Other updates include a more composed chassis, rigid body structure and improved levels of NVH thanks to sound insolation and noise-deadening glass. Pricing and new technical specs (such as they might be) are soon to be out in the near future. In the meantime, feast your eyes on the new Outlander's style in our gallery from the show floor. Mitsubishi Motors New 2016 Outlander Makes World Debut at the 2015 New York International Auto Show The 2016 Outlander showcases Mitsubishi's new design language for the first time on a production vehicle The new Outlander features over 100 engineering and design improvements The 2016 Outlander marks a new era for the Mitsubishi brand relating to style, refinement and overall driving experience Mitsubishi Motors North America, Inc. (MMNA) today unveiled the new 2016 Mitsubishi Outlander seven-passenger crossover at the 2015 New York International Auto Show. The 2016 Outlander is the first Mitsubishi production vehicle to showcase the brand's new design language. The 2016 Outlander is not just a cosmetic "refreshing," however, and features an unprecedented number of important engineering and design improvements that increase the level of refinement and overall driving experience. The 2016 Outlander is a segment-leading vehicle that will appeal to buyers wanting value, quality and safety.

Long-serving Mitsubishi president Masuko to step aside

Long-struggling Mitsubishi Motors is reportedly preparing for a changing of the guard at home. According to Reuters, Osamu Masuko will step aside in favor of Tesuro Aikawa, currently the company's managing director. Masuko won't be leaving the fold entirely, however - he will take the role of chairman, displacing Takashi Nishioka, who will resign. The shakeup has not been confirmed by Mitsubishi, but word is that the changes will take effect April 1.
Mitsu's US troubles are no secret, but the brand's struggles in its home market haven't been quite so publicized. The company was bailed out by other arms of the Mitsubishi empire, and it just raised $2 billion this month to buy back preferred shares that were issued during the bailout. Masuko served as president for nearly ten years, during which the brand's US efforts utterly stalled out, recalls cropped up in Japan and an alliance with Daimler (which was DaimlerChrysler at the time) disintegrated.
According to Reuters, establishing the kind of alliances that will allow the brand to grow, such as its tie-up with Renault-Nissan, are key to Mitsu's long-term success. The thought is that an alliance will allow the brand to come up with some innovative models that won't be compromised by its lack of production scale. It looks like Aikawa has his work cut out for him.

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.