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Mitsubishi wants a compact pickup for the U.S. market, but won't rush it

A Mitsubishi dealer told Wards Auto last year that "the most requested model at the brand's U.S. dealer meetings is 'a pickup truck, a pickup truck, a pickup truck.'" This month, Mitsubishi North America's COO told Wards that the carmaker has its eye on getting back to the compact pickup segment in the U.S., but that it will take time. "[We'd] have to have one that's the right fit for Mitsubishi," he said, "for our demographic, and something that's really competitive in the market." That wasn't the case with the last compact pickup the brand sold here, the Raider. A product of the Daimler-Chrysler alliance with Mitsubishi at the time, the Raider was a rebadged Dodge Dakota. The pickup sputtered through four years of meager sales, being pulled from the market in 2009. As part of the Renault-Nissan alliance, Mitsubishi's been put in charge of the group's next midsize body-on-frame platform, Automotive News reports. The chassis will underpin the next-gen Mitsubishi Triton (2019 model pictured), Nissan Navara and Renault Alaskan, and if Daimler continues the tie-up with Renault, the next Mercedes X-Class. It sounds like Mitsubishi has already made room for electrification, the COO telling Wards, "you start mixing in some of that electrification technology and these hybrid drivetrains, the aspect of performance is really going to change in the future." The carmaker does very well with its compact Triton pickup, sold in 150 overseas markets under that name as well as L200 and Strada. Wards says LMC Automotive predicts a Triton will come to the U.S. as a 2025 model, but we can't know how similar our model would be to the international model. Our Nissan Frontier, for instance, is not the same as the Frontier sold overseas, the global truck also known as the Navara and NP300. The five-year wait shows Mitsubishi won't be reckless with any new launch now that it has a vision and momentum to protect. The Japanese carmaker has posted sales gains in the U.S. for six straight years. The last two years surpassed 100,000 units, 2018 delivering a 14 percent jump over 2017 in spite of Mitsubishi having just four models on sale here.

Mitsubishi announces new and updated models are around the corner

Mitsubishi has remained relatively quiet in 2020. It was hit hard by the ongoing coronavirus pandemic, like all of its peers and rivals, and it's caught in the middle of the cold war between opposing sister companies Renault and Nissan. It announced plans to emerge from its silence by introducing an array of new or updated models in America. The Japanese company explained its goal is to pack more value and technology into its cars. It will launch its American product offensive in late 2020 by introducing an updated Outlander PHEV. Although full details aren't available, Mitsubishi hinted the crossover will receive a new hybrid powertrain built around a bigger, more powerful gasoline-burning engine that works jointly with better electrified technology. It will be capable of driving on electricity alone for longer distances, and at higher speeds. Other revisions are planned, too. Next up is the Mirage, the firm's entry-level model and one of the smallest cars in a market that has decided bigger is better. Mitsubishi confirmed the American-spec model (pictured) will receive the same visual updates as the variant sold overseas, so it will receive a sharper-looking front end that falls in line with the rest of the range. Shortly after, Mitsubishi will continue its push by giving the Eclipse Cross comprehensive visual updates. The crossover's front end will borrow styling cues from the company's next design language, and earlier spy shots suggest stylists have smoothed out the Pontiac Aztek-like rear end. Inside, the Eclipse Cross will receive a new infotainment system, though we'll need to wait to learn about the features it will incorporate. Mitsubishi Outlander prototype View 16 Photos Finally, the next-generation Outlander (shown above in spy shots) will break cover with a new-look design that Mitsubishi characterizes as "bold, aggressive, and distinctive." Although we haven't seen the crossover without camouflage yet, peeking through the wrap suggests the model draws inspiration from the Engelberg Tourer concept introduced at the 2019 edition of the Geneva auto show. Unverified rumors claim it will switch to a Nissan-sourced architecture in the name of economies of scale, and some variants might be available with an engine plucked out of the Nissan parts bin. What's certain, at least according to Mitsubishi, is that the next Outlander will be the quietest and best-equipped car it has ever sold in the United States.

Recharge Wrap-up: Electric trucking, Mitsubishi plug-in sales boost

A company called Oakridge Global Energy Solutions is providing batteries to Minnesota's Freedom Trucking. Oakridge claims the electric freight trucks can haul nearly 40 tons of cargo almost 400 miles on a single charge. "The custom battery design for Freedom Trucking is an absolute game changer," says Oakridge CEO Steve Barber. The Melbourne, Florida-based startup also says it is providing lithium-ion batteries for Harley-Davidson, Indian, and Victory motorcycles. (Notably, Oakridge was accused last year of failing to pay its employees. Also, of note, Oakridge trades as OGES on OTCQX, the same over-the-counter market as Elio Motors.) Read more from Energy Matters. A new UK poll suggests that nearly a third of drivers would choose a plug-in vehicle for their company car. 23 percent of respondents said they'd choose a plug-in hybrid for their fleet car, while 8.2 percent would choose a battery electric vehicle. Another 7.1 would choose a conventional hybrid, and 47.2 percent still prefer diesel, while only 12.4 percent would choose gasoline (it is, after all, the UK). In all, the poll (with an admittedly small sampling of 282 respondents) shows that alternatively powered vehicles will make up 40.4 percent of future fleet orders will. A recent survey from KPMG shows that 79 percent of auto executives believe hybrids will be the go-to powertrain in 2030. Read more from Fleet News. A reduction in plug-in car subsidies has boosted Mitsubishi's UK sales in February. As the Plug-In Car Grant was set to reduce from GBP5,000 to GBP2,500 ( from about $7,117 to $3,559) on March 1, Mitsubishi saw a run on its Outlander PHEV by customers looking to take advantage of the larger subsidy. Outlander PHEV sales were up 41 percent compared to a year before. The launch of the L200 Series 5 also helped Mitsubishi's performance in February, as pickup truck sales were up 34 percent. Read more in the press release below. PLUG-IN CAR GRANT CHANGE DRIVES MITSUBISHI SALES IN FEBRUARY CIRENCESTER – Sales of Mitsubishi vehicles in February were up 28 per cent compared to the same month last year according to figures released by the SMMT. The rise was driven by a 41 per cent increase in sales of the Outlander PHEV, ahead of the reduction in the Plug-in Car Grant from GBP5,000 to GBP2,500 beginning March 1. The UK's favourite plug-in continues lead the hybrid and electric car sector in 2016.