1991 Mitsubishi 3000gt Vr-4 Coupe 2-door 3.0l on 2040-cars

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Mitsubishi boss says US operations may break even next year

Mitsubishi has lost money in its North America operations every year since 2007, but in an interview at this week's Tokyo Motor Show, company president Osamu Masuko said, "If things keep going well, it might be the case that we break even this year," Automotive News reports.
A little context: Last month Mitsubishi predicted that it would lower its operating loss in the region to 4-billion yen ($40.7 million) by March 31, the end of the fiscal year, well below the previous fiscal year's operating loss of more than five times that amount. Reflecting that, production at the Japanese automaker's sole North American factory in Normal, Illinois, has grown to 56,630 vehicles through October, compared to 27,339 through the same period last year.
The plant makes the Outlander Sport for the US and for export to markets such as Russia, the Middle East and Latin America. Interestingly, out of the 56,630 Outlander Sports built at the Illinois plant through October, only 20,150 were sold in the US.

Mitsubishi realigning its SUV range to create more size difference

A report in Autocar says Mitsubishi wants more literal space between its three core SUVs. The outlet quotes "a senior source" saying, "Today we aren't in an ideal position, with our SUVs close in size, but in the next 18 months you will start to see a strategy that separates them out." Redesigns for the next generation of the Outlander, Eclipse Cross, and Outlander Sport will put about 200 millimeters' (7.9 inches) difference in length between each. Right now, the Outlander stands 184.8 inches long, the Eclipse Cross 173.4 inches long, and the Outlander Sport is scarcely smaller at 171.9 inches long. Autocar says the revamp would see the Outlander grow, while the Outlander Sport gets smaller. Based on the comments, if the Outlander gets longer, then we wouldn't be surprised at seeing the Eclipse Cross putting on a few inches, too. The first fruit should blossom next year, and be possible thanks to platform-sharing within the Renault-Nissan-Mitsubishi alliance. Comparing Mitsubishi to Nissan's formula, the Rogue is 184.5 inches long, the Rogue Sport 172.4 inches. We don't get the Juke any more, which is 162.8 inches long; our Nissan Kicks extends 169.1 inches. The coming range will extend plug-in hybrid and full electric options, too. Naturally, the Outlander PHEV will make the jump to a new generation, and the Eclipse Cross will come in hybrid and PHEV flavors. An updated PHEV powertrain shown in the Engelberg Tourer Concept at the Geneva Motor Show paired a 2.4-liter four-cylinder and two electric motors at the axles, for 44 miles of EV range on the WLTP cycles. That's 16 more EV miles than the current Outlander PHEV can go. The Outlander Sport will get a battery-electric trim. The "senior source" said, "We will not have a unique nameplate, but instead offer the appropriate electrification options for the vehicles and how people will use them." There's likely a lot more in store for the brand, especially in the U.S., although we have no idea what that is. Takao Kato will take over as CEO of Mitsubishi global next month, with the mandate of carrying out the carmaker's "small but beautiful" strategy. The initiative puts steady growth and profit ahead of disruptive leaps. Kato has experience in the U.S., having helped set up the joint manufacturing plant with Chrysler in Illinois in 1988. Even so, he's said of our region, "It's not easy to be in that market," and would only go so far as saying "probably not" when asked if leaving the U.S. is an option.

Mitsubishi could use Lancer Sportback name on its version of the Nissan Leaf

Various reports might help with filling in some of the blanks in Mitsubishi's Momentum 2030 plan. That's the automaker's new initiative we heard about last month that Mitsubishi North America President and CEO Mark Chaffin said is "setting the stage for new powertrains and vehicles being introduced, new dealerships being opened, and new technologies being developed to make the shopping and ownership experience faster, easier and more enjoyable." The first hints of new product suggested a rugged plug-in hybrid van, something else in the Subaru Outback segment, and perhaps an electric pickup. And after Renault-Nissan-Mitsubishi alliance partner Nissan introduces a new-generation Leaf EV for the 2026 model year, Mitsubishi's supposed to get the Leaf for its own use. Based on a recent trademark renewal, Australian outlet Which Car? via Car and Driver suspects this EV (highlighted in the image above) could be called Lancer Sportback.  Car and Driver caught the fact that Mitsubishi renewed a trademark application for the name Lancer Sportback at the U.S. Patent and Trademark Office on March 12 of this year. And speaking of Lancers, the Japanese automaker applied to trademark Lancer Evolution on August 8 last year. The USPTO refused the registration, Mitsubishi filed an appeal that's still under consideration.    Which Car? doesn't say why it believes Mitsu might apply the Lancer (requested in 2020) or Lancer Sportback name to its little EV, but notes that the automaker's been reusing names around the world of late, such as Airtrek, Colt, Eclipse, and Eclipse Cross. There's more where that came from for us, C/D also tabbing Mitsubishi's trademark application for the name Montero, submitted last August and approved in February. That 4x4 launched as the Pajero in 1981 and sold in the U.S. as the Montero (and the Dodge Raider). The carmaker hasn't sold a Montero here since 2006, and ended Pajero production in 2021. A new model called the Pajero Sport filled the gap in the lineup, but that SUV is based on Mitsubishi's Triton pickup sold in overseas markets.  We've got a while to wait to figure out what's up. The new Leaf is expected to be a mini Nissan Ariya based on Nissan's Chill-Out concept from last year's Tokyo Mobility Show. The image above is from the Momentum 2030 announcement, the little crossover we've highlighted has a DRL signature that fits the form factor.