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Watch Mitsubishi break the EV record at Pikes Peak

Take a listen folks - you're hearing the eventual future of motorsports. This is Greg Tracy and the Mitsubishi MiEV Evolution III as they assault the treacherous course at Pikes Peak in just 9:08.188.
This run is significant for a number of reasons. As we recapped in our Pikes Peak finale post, Tracy's run was a mere two seconds off the best overall time at this year's event, snagging him and Mitsubishi second place overall, as well as first in the Electric Modified class and the fourth fastest time ever recorded. Perhaps more importantly, though, Tracy thoroughly trounced the previous EV record at Pikes Peak, beating the legendary Nobuhiro "Monster" Tajima's 2013 best of 9:46.530.
It's an impressive feat, and now you can experience the whole run from as near a first-person viewpoint as you're going to get. Scroll down and have a look.

Fiat introduces new Fullback pickup

Fiat has unveiled its first foray into the mid-size pickup truck market, the Fullback, at the Dubai Motor Show. It's not an entirely new product, confirming earlier reports. It's closely related to the Triton pickup (also known as the L200) that Mitsubishi builds in Thailand for markets in Europe, Asia, and Africa. Moreover, it's not likely ever to make it to North American showrooms. Riding on a 118-inch wheelbase, it measures 208 inches long, 71 inches wide and 70 inches tall. Those are identical measurements to the Mitsu, and give it roughly similar dimensions to the Chevy Colorado/GMC Canyon we get here. The Fullback can carry up to 2,300 pounds, and is powered by a 2.4-liter turbo diesel engine available in either 150- or 180-horsepower states of tune, and mated to a six-speed manual or five-speed automatic transmission. Fiat Professional will roll out the Fullback in markets across Europe, the Middle East, and Africa, where it will compete against the likes of the Toyota Hilux, Ford Ranger, and Volkswagen Amarok. FIAT PROFESSIONAL DEBUTS NEW FULLBACK PICK-UP TRUCK AT THE DUBAI INTERNATIONAL MOTOR SHOW - New FIAT Professional pick-up truck to be named Fullback – a name derived from the cornerstone position in rugby and American football - Available in the UK in autumn 2016, the FIAT Fullback will combine a practical double-cab body style with a spacious load area and competitive payload of 1,045kg - Powered by a 2.4-litre turbo-diesel engine, with 150hp or 180hp outputs, the FIAT Fullback will have four-wheel drive as standard, combined with a manual or automatic transmission - More details, including pricing and final specifications, will be announced closer to the launch of the FIAT Fullback in the UK FIAT Professional has unveiled the all-new FIAT Fullback pick-up truck at the 2015 Dubai International Motor Show. The new, medium-duty pick-up will join the award-winning FIAT Professional range in autumn 2016 and will be available only with a practical double cab body style configuration in the UK making it an ideal vehicle for both commercial and leisure time activities. Measuring up to 1,780mm in height, 1,815 mm in width and 5,285mm in length, with a wheelbase of 3,000mm, the new FIAT Fullback will offer a competitive payload of 1,045 kg and will be powered by a 2.4-litre, aluminium, turbo-diesel engine with a power output of either 150hp or 180hp.

Mitsubishi hopes you'll trade driving data for a cheaper oil change

Companies and cities love it when you supply driving data, but how do they convince you to hand it over? In Mitsubishi's case, it's simple: shower people with gifts. The automaker has launched a mobile app that asks American commuters to share data on their driving habits with insurance companies in return for badges they can exchange for rewards. Mind your road manners (such as staying within the speed limit or avoiding sudden braking) and you can get discounts on oil changes and car accessories. You should also receive free coffee and gift cards by the end of 2018. Insurers and local governments have tried similar strategies, but this is the first of its kind directly from a car company. Mitsubishi's Bryan Arnett described this to the Wall Street Journal as a way to "stabilize the business" with alternate sources of income if car sales slip. The catch, as you may have guessed, is that insurers will have your data. The Mitsubishi project will help insurers understand driving patterns and adjust their risk profiles, potentially lowering your rates if you drive safely. However, you're potentially subjecting yourself to scrutiny for every little decision you make on the road, often without context. If you push past the speed limit to get out of a big rig's blind spot, will Mitsubishi know the difference between that and genuinely reckless driving? Probably not. Simultaneously, there's a concern that insurance companies may try to make this kind of data collection mandatory if you want to avoid stiff premiums, rather than a bonus. If they did, you wouldn't have much choice but to sacrifice privacy if you wanted to drive. The move draws attention to the practices of the car makers themselves, for that matter. Many of them are aware that car ownership might not last forever, and they may increasingly turn to data harvesting strategies like this to offset any potential sales drops.This story originally appeared on Engadget, your guide to this connected life.Related Video: