1995 Mitsubishi 3000gt Vr4 on 2040-cars

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2019 Mitsubishi Eclipse Cross scores an IIHS Top Safety Pick

The 2019 Mitsubishi Eclipse Cross is a funky little crossover with a name that has angered more than a few Eclipse fans out there. Today it gets honors from the IIHS, though, in the form of a Top Safety Pick award. It’s great to see the totally new Mitsubishi get safety honors for what is probably the best car the company sells in the U.S. now. You will have to get an upmarket version of the vehicle for it to be one that qualifies for the award, though. That nets you the LED headlights rated as Acceptable and the front crash prevention technology. It avoided collisions when traveling at 12 mph and 25 mph in IIHS testing. On top of that, it needed to score Good in all the major crashworthiness tests, which it did. The full breakout of scores showed it scored an Acceptable rating for some of the specifics the IIHS was looking into, but the car appears plenty safe from a crash perspective. Child safety seat testing found that the carÂ’s LATCH system was extremely easy to use, netting it a Good rating in that category, too. The 2019 Mitsubishi Eclipse Cross starts at $24,690 for a completely base car, and stretches to around the $30,000 mark in its most expensive form.

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Mitsubishi CEO vows to stay in US on heels of Suzuki's departure

By now, you're surely aware that Suzuki is pulling out of the US market. It was a bit of a foregone conclusion to most who've been paying attention to the automotive realm, but it still sent a small shockwave through the industry. And one of the most oft-heard retorts goes something like this: "Next up: Mitsubishi."
It's easy to understand why many question Mitsubishi's existence in the States. After all, now that Suzuki is gone, Mitsubishi is the Japanese automaker with the fewest sales in America. Furthermore, the automaker's market share has dropped from .7 percent to just .4 percent after seeing sales fall 29 percent to 50,103 units through October.
In any case, Mitsubishi fans needn't worry. Speaking to Automotive News, Mitsubishi President Osamu Masuko said, "We have no intention whatsoever of withdrawing from the US market." That's about as clear as clear can get. It's also worth mentioning that Gayu Uesugi was just named chairman of Mitsubishi Motors North America, and his main responsibility will be to revitalize the brand in the US.