1994 Mitsubishi 3000gt Base Coupe 2-door 3.0l Black on 2040-cars

Auto blog

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Mitsubishi's nip-and-tucked Eclipse Cross shows its face for the first time

Mitsubishi's long-promised new models are right around the corner. It released a dark image to preview the 2022 Eclipse Cross, which will boast comprehensive visual updates when it arrives in the first quarter of 2021. Although the photo keeps the full design under wraps, we can tell the Eclipse Cross falls in line with the rest of the Mitsubishi range by adopting new-look headlights with swept-back LED accents and thick pieces of C-shaped trim. Few would qualify these changes as revolutionary, but bigger modifications are found out back. The preview image suggests — and earlier spy shots confirm — that stylists have smoothed out the crossover's rear end, which some have likened to the unfortunate Pontiac Aztek. The end result is a sleeker, less hunchback-like design. Mitsubishi claims the nip-and-tuck makes the Eclipse Cross look more upscale and energetic. We'll wait until it shines more light on its entry-level crossover to decide if it has achieved its goal. Our hopes are high, because the Eclipse Cross will usher in the design language that will permeate all of the brand's new models in the 2020s. "The Eclipse Cross is the first step toward the next generation of Mitsubishi Design, and there is so much more to come," said Seiji Watanabe, the general manager of the company's design department, in a statement. Mitsubishi focused on exterior design, but we're assuming the 2022 update will also bring a new-look interior. We don't know if the firm will make mechanical changes. As of writing, the Eclipse Cross is only offered with a turbocharged, 1.5-liter four-cylinder engine that makes 152 horsepower and 184 pound-feet of torque. It spins the front wheels via a continuously variable transmission (CVT), though all-wheel drive is offered at an extra cost. Additional details about the 2022 Mitsubishi Eclipse Cross will emerge in the coming months. When it arrives, it will join the updated Outlander PHEV (which will receive an improved hybrid powertrain) and the redesigned Mirage in showrooms. Finally, the next-generation Outlander is due out in the second quarter of 2021. Mitsubishi Crossover

2017 Tokyo Motor Show | Mega Gallery

The 2017 Tokyo Motor Show has been a big and busy one. It's also had machinery ranging from beautiful to bizarre. But there's been something for everyone. Companies such as Honda and Subaru brought performance oriented vehicles, Toyota showcased a wide array of funky and practical concepts, and Yamaha even broke away from motorcycles to do another car concept. You can check all of these vehicles out, and more in the galleries below. 2018 Honda Gold Wing: View 5 Photos Honda Neo Sports Cafe Concept: View 5 Photos Honda Riding Assist-e Concept: View 7 Photos Honda Sports EV Concept: View 5 Photos Honda Super Cub: View 3 Photos Isuzu FD-SI and Elf EV: View 9 Photos Lexus LS+ Concept: View 18 Photos Mazda Kai Concept: View 18 Photos Mazda Vision Coupe Concept: View 15 Photos Mitsubishi e-Evolution Concept: View 8 Photos Nissan IMx Concept: View 29 Photos Nissan Leaf Nismo Concept: View 8 Photos Subaru Viziv Performance Concept: View 12 Photos Toyota Century and Crown: View 7 Photos Toyota Concept-i Series: View 16 Photos Toyota GR HV SPORTS Concept: View 6 Photos Toyota Tj Cruiser: View 12 Photos Yamaha Concepts (Cross Hub, MOTOROiD, MWC-4, Motobot): View 5 Photos Related Video: Tokyo Motor Show Honda Isuzu Lexus Mazda Mitsubishi Nissan Subaru Toyota