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Mitsubishi profits in North America for first time in seven years

Fri, Apr 24 2015

Well, this is a change of pace. Mitsubishi has actually made some money in North America. It's the company's first operating profit in seven years, and while it might only be $4.18 million – yes, Mitsubishi made less in 2014 than some professional athletes – it's definitely a start. Sales in the US were up 19 percent between January and March, to 32,000 units, while 2014's overall sales jumped 21 percent to 117,000 units, Automotive News reports. Perhaps more impressively, the company is predicting a bountiful 2015, with sales up to 128,000 units and operating profits climbing to $58.5 million. If Mitsubishi is doing this with cars like the ancient Lancer and the awful Mirage, we should probably expect some good things when newer, more competent vehicles like the new Outlander hit dealers.

Nissan posts $6.2 billion annual loss and unveils plan to cut costs

Thu, May 28 2020

TOKYO — Nissan outlined a new plan on Thursday to become a smaller, more cost-efficient carmaker after the coronavirus pandemic exacerbated a slide in profitability that culminated in its first annual loss in 11 years. Under a new four-year plan, the Japanese manufacturer will slash its production capacity and model range by about a fifth to help cut 300 billion yen from fixed costs. It will shut plants in Spain and Indonesia, leave the South Korean market and pull its Datsun brand from Russia as part of a strategy unveiled on Wednesday to share production globally with its partners Renault and Mitsubishi. "I will make every effort to return Nissan to a growth path," Nissan Chief Executive Makoto Uchida said, adding that the company had learned from its past mistakes of chasing global market share at all costs. "We must admit failures and take corrective actions," he said, adding that starting with top-level managers, the company had to break its inward-looking culture which in the past has stymied efforts to deepen cooperation with France's Renault. Uchida said improving the company's cash flow was its biggest challenge. He reiterated that Nissan's cash liquidity was good even though it had negative free cash flow of 641 billion yen in the year ended in March. Nissan declined to give any forecasts for its current financial year which started in April due to the uncertainty created by the coronavirus pandemic. It also declined to give details on how many jobs it was cutting. In what is Nissan's second recovery plan in less than a year, Uchida pledged a return to profitability with a core operating profit margin above 5% and a sustainable global market share of 6%. Nissan posted an annual operating loss of 40.5 billion yen for the year to March 31, its worst performance since 2008/09. Its operating profit margin was -0.4%. The automaker said on Thursday that it sold 4.9 million vehicles last year, up from an earlier estimate of 4.8 million. That was still the second decline in a row and a fall of 11% from the previous period but meant Nissan clung on to its position as Japan's second biggest carmaker, just ahead of Honda and a long way behind Toyota. Pandemic pressure Even before the spread of the novel coronavirus, Nissan's slumping profits had forced it to row back on an aggressive expansion plan pursued by ousted leader Carlos Ghosn. The pandemic has only piled on the urgency to downsize.

Mitsubishi's Tokyo-bound PHEV concept doubles as a boom box

Wed, Sep 18 2019

Mitsubishi will unveil a futuristic concept car at the biennial Tokyo Auto Show opening in October 2019 that doubles as a boom box. Billed as a small SUV, the model remains under wraps for the time being, but a dark teaser image provides insight into what we can expect. Power for the yet-unnamed concept comes from a gasoline-electric plug-in hybrid drivetrain. At this point, we'd be surprised if Mitsubishi dared to unveil a concept that wasn't electrified to some degree. While full powertrain specifications are being kept secret, we know the design study features all-wheel drive, and it's capable of driving on electricity alone for relatively short distances – all of which sounds perfectly feasible for a company that sells the Outlander PHEV already.  Plug-in hybrid cars are often considerably heavier than comparable non-hybrid models because they gain a bulky battery pack, at least one electric motor, and yards of extra wiring. Mitsubishi promises its Tokyo-bound concept benefits from a downsized powertrain that's lighter than normal.  Evidently taken in a room with closed curtains, the teaser image shows a sloping greenhouse accented by what looks like a pair of speakers integrated into each roof pillar. Carbon fiber seemingly keeps weight in check, and part of the gasoline-electric powertrain is visible under a clear glass panel, which is a styling cue we'd normally expect to find on a supercar, not on a Mitsubishi SUV. All told, the Tokyo-bound concept looks like a forward-thinking display of the direction the Japanese firm's vehicle development teams will take in the coming years, not an accurate preview of an upcoming, production-bound model outdoors enthusiasts will be able to go off-roading in. We'll know for sure when the Tokyo show opens its doors on October 24.