Rrrredd (( Stripes/ Two Tone..cd...moonroof..pwr Options )) No Reserve on 2040-cars

Auto blog

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

The Mini Clubman club is too small, so it's reportedly on the chopping block

The Mini Clubman, the company’s wagon-ish entry into a range that includes two-door versions, four-doors, convertibles and small SUVs, is reportedly about to get its club membership revoked. Some published reports say that the cult favorite, which has seen its sales drops to less than 2,500 units last year, will be discontinued in just about a year, likely with a special last edition. A spokesman for Mini USA did not confirm or deny the report, but in an email said that it was “speculative.” Clubman sales have been on the decline since the model's peak in 2016, when the second generation was introduced. The first-generation Clubman stood out from the pack with its suicide rear doors and barn doors instead of a traditional hatch; it later matured into a more conventional shape. The larger, more utilitarian Countryman bit into sales of the Clubman, and now a larger version of that SUV is in the works. Mini has also shown its Aceman concept, an electric crossover that could eventually join the brand's lineup slotted between the Cooper and the Countryman. Earlier this month, the company, which is part of BMW, detailed that some Hardtop and Convertible models can be ordered with stick shifts going forward. There was no mention of the Clubman. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini Cooper five-door exists and has been spotted

The two-door Mini Cooper is getting two additional portals in its next generation. A coming five-door Cooper S with central exhaust has been spotted out testing, the idea presumably being that it will pose a better challenge to other small, premium hatches in the segment like the A1 Sportback from Audi. Based on the same UKL platform that will support the production version of the BMW Concept Active Tourer, the wheelbase has been lengthened to make more room for rear passengers.
It should be revealed on the auto show circuit at some point next year, getting buyers ready for its production in 2014. We'll find out then if it gets a special name and how it fits in with - or perhaps replaces - the Clubman.