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Mini goes zany with latest accessories catalog

Driving a Mini is most definitely an individualistic choice - one that not everyone would get on board with. So if you're going to go with such a fashion statement, you might as well give it your own sense of style. That's where Mini's new line of accessories come in.
Available for the new third-gen Mini hardtop, the accessories offer buyers the opportunity to customize their retro hatchback as best they see fit. There are roof graphics, accessory lighting, wheel upgrades and mirror caps (like the cartoonish ones pictured at right) just like you would have found in the parts catalog for previous iterations of the Mini, but now the brand is offering four appearance kits it's calling Mini Design Lines.
The kits are color coordinated in either Vivid Green, Speedwell Blue, John Cooper Works Pro (in black, red and grey) and Essential Black and include everything from the interior trim to exterior graphics. They might not be to everyone's taste, but that kinda strikes us as the point. Scope 'em out in the extensive high-res image gallery above and the details in the press release below.

2025 Mini Cooper SE spy photos give us our best look yet

We've seen 2025 Mini Cooper Hardtops under heavy camouflage for a couple of years now, and even got a look at an undisguised one. But a spy photographer came across an uncovered example at a photo shoot in Los Angeles, and it's our best look at the little hatchback. This particular one is the Mini Cooper SE, which will be among the first of the new generation since it's electric. Like the current SE, it has a lime-green "S" badge. It seems like one of the few obvious cues that it's the sporty electric model, since the hood scoop has vanished. It retains a version of the extra large front grille surround of the current cars. The whole shape of the car, including the wraparound glass and contrasting roof, are very obviously Mini. There are interesting detail changes along the sides. The door handles are flush-fit like new BMWs. And the contrasting black plastic fender flares are gone, a trademark cue of Minis since their reintroduction to the U.S. in the early 2000s. There isn't even a nod to a front fender vent or badge, either. It's been simplified significantly. The tail also has big changes. The rear hatch encompasses the rear taillights. Those lights are triangular and still feature a Union Jack motif, but it's a little more obscured. A band with the model name joins the two across the hatch. This new Mini is expected to launch in May of next year. A base version with 181 horsepower and the SE with 215 horsepower are reportedly on the way, along with two battery packs with either 40 or 54 kWh. And there will be gas-powered versions, but they'll arrive a little later. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.