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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

Mini finally lands its full blackflip

French stuntman Guerlain Chicherit hit the ski slopes of Tignes, France over the weekend - not to enjoy the fresh snow but to perform the first-ever unassisted backlip in a car, which was teased last month.
The unassisted part of the stunt comes from the fact that he Chicherit, in a special rally-prepped Mini Countryman, uses a regular, solid ramp rather than any specially modified ramps that have been used in the past to pull off this stunt. Unfortunately, after 18 months of practice, you'd think the video would be more entertaining by showing more closeups or better angles of the stunt.
Either way, you can check out Chicherit and his Countryman nail the back flip in the video posted below, and Mini has provided a press release and some high-res shots for the stunt as well.

Mini John Cooper Works Countryman revealed with more power

While we got a first look at the new generation Mini John Cooper Works Countryman a couple of months ago, the official reveal came Wednesday night. The sportiest version of Mini's small SUV combines more aggressive styling with the most powerful engine Mini has offered so far. The powertrain itself is fairly familiar as a turbocharged 2.0-liter four-cylinder paired with an eight-speed automatic transmission and all-wheel drive. But power has increased from 301 to 312 ponies. Curiously, the horsepower gain seems to have come at the cost of torque, which is down from 331 to 295 pound-feet of torque. Mini didn't provide any dyno charts, so it's unclear if perhaps there's more torque available elsewhere in the powerband. Despite the extra power, the JCW Countryman's 0-62 mph time is 5.4 seconds, half a second behind the outgoing model. Like the past JCW models, the new Countryman also gets upgraded brakes and suspension, as well as an adaptive exhaust system. It's now fitted with wider tires all the way around at 245 mm compared to the old model's 225 mm. So there's potential for this new version to be grippier and better-handling. Granted, we won't know for sure until we're behind the wheel, and hopefully we'll get more details about the braking and chassis changes closer to the on-sale date. Styling has been changed to match the increased performance. The JCW Countryman gets different front and rear bumpers with larger grilles and unique accents. Lighting patterns are tweaked, too, and 19- and 20-inch wheels are available in designs specific to the JCW. Of particular note are the indentations in the hood that suggest intake scoops above the grille. The interior is swathed in red and black accents everywhere, including the recycled polyester textile dashboard covering. And although Mini hasn't gone into detail about features, the JCW is likely packed with goodies including an advanced highway driving assist that can even execute lane changes. For once with a new model reveal, we actually do have pricing, and it's not cheap. The Mini John Cooper Works Countryman will start at $47,895 including destination charge. Production begins this coming March with examples reaching dealers in May. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.