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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

The electric Mini SE crushes its EPA range estimate in our real-world test

The range meter of my fully charged 2020 Mini Cooper SE reads 110 miles as I fasten my seatbelt, which is hardly a surprise because that number matches the official EPA-certified range of this all-new electric car. But then I turn on the climate control system, at which point the range prediction promptly falls to 103 miles. “Uh-oh. This could get interesting,” I say to myself. My range test course, you see, is a vast loop that measures about 105 miles around. I donÂ’t really think IÂ’ll end up walking, though. I remind myself that most electric cars IÂ’ve tested — the Porsche Taycan among them — routinely outperform their rated range. But “most” is the operative word in this train of thought, so I ease out of my driveway to begin the test under a tiny cloud of uncertainty. Will the Mini Cooper SE prove to be one of the outliers? Will I encounter any low battery warnings? All will become clear in the next three and half hours. None of my initial hand-wringing should be taken to mean the MiniÂ’s rated range of 110 miles is somehow insufficient. ItÂ’s not, in my view. The length of my course has no special meaning. It doesnÂ’t represent the “right” number of miles. How the test was run My loop in Orange County, Calif., represents what I call typical suburban city driving. ItÂ’s not as dense as the notorious gridlocked areas found in West Los Angeles or certain big-city downtown environs, so itÂ’s applicable to the vast majority of drivers. It features suburban residential and arterial streets, with speed limits that range from 25 mph to as much as 60 mph. But thereÂ’s no pure freeway mileage, and the entire route is peppered with more than 310 signals. As for elevation, it ranges from sea level to just over 600 feet. I run with the automatic climate control system set within the range of 72 to 75 degrees, aiming to settle on one specific setting throughout that delivers adequate comfort. IÂ’ll try whatever Eco drive mode there is, but if throttle response is anemic IÂ’ll use the normal setting. Here, the default mode is the “green” mode, and IÂ’m sticking with it because the SEÂ’s driveability is totally agreeable. As for speed, IÂ’m running mid-pack between the leadfoots and the slowpokes. I wonÂ’t try to out-drag anyone leaving signals, and I look far enough ahead that I can choose the best lane and anticipate when the next signal is going to change. In short, IÂ’m aiming to land halfway between hypermiling and hyperactive.

David Brown's newest Mini Remastered is a tribute to James Bond's Lotus Esprit

England-based David Brown Automotive introduced a one-off version of its restomodded Mini Remastered built as a tribute to the Lotus Esprit Turbo driven by James Bond. It's a unique, unabashedly British creation that shares very few parts with the city car it started life as, and nothing but looks with the sports car that inspired it. Think of David Brown Automotive as the Singer of the classic Mini world. Its cars aren't cheap, especially when customers commission a one-of-a-kind build, but collectors get what they pay for. Its latest project resembles the Esprit Turbo that starred in the 1981 movie For Your Eyes Only thanks to a orange paint job with copper stripes above the rocker panels and gold-painted 13-inch alloy wheels shaped like the BBS units worn by the Lotus. The front end receives Cibie driving lights, while black paint on the wheel arches and the roof completes the look. The retro-flavored Hollywood inspiration is only skin-deep. Inside, the Mini gained white leather upholstery, walnut inserts on the dashboard, plus a 7.0-inch touchscreen compatible with Android Auto and Apple CarPlay. Thicker carpet, more sound-proofing material and a push-button ignition integrated into a redesigned center console also appear on the build sheet. The extra equipment inevitably adds a little bit of weight. The average Mini Remastered tips the scale at approximately 1,630 pounds, which represents a 200-pound increase over a stock 1275 GT model, but it's nonetheless about 700 pounds lighter than a fourth-generation Mazda MX-5 Miata. Don't pay much attention to the turbo stickers on both sides; they were added to create an additional visual link between the Mini and the Esprit that inspired it. Lifting the tiny hood reveals a 1,330cc evolution of the Mini's naturally-aspirated four-cylinder tuned to 83 horsepower. It spins the front wheels via a five-speed manual transmission. It's bigger than the engine that powered the standard Mini, whose displacement never exceeded 1,275cc, and it receives a generous 20-horsepower bump that accentuates the go kart-like feeling. David Brown Automotive published a photo of television personality Simon Cowell behind the wheel of the Lotus-inspired Mini, which seemingly confirms he's the lucky enthusiast who commissioned it.