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Mini 'Takes the States' is ready to rally again this summer
Fri, Jan 5 2024The Mini brand has gone to great lengths — literally — during the past two decades to embrace and entertain its loyal following by sponsoring cross-country caravans to celebrate its products and customers. This summer, the caravan reforms once again. Officially called “Mini Takes the States,” the rally in mid-July is scheduled to embark from Albuquerque, N.M., and finish eight days later in Seattle. Visiting five states and nine cities, several hundred drivers and their passengers are expected to join the caravan for part or all of the journey. MTTS, as it's become known as to Mini fans, first rolled out in 2006, with Mini USA using it as a way to celebrate the introduction of the first, hardcore GP edition of its high-performance John Cooper Works model. It has since become a biennial event, with each rally taking a different route around the U.S. It's not competitive. The idea is to connect Mini owners and let them share their enthusiasm about the brand and their experiences with it. Mini plans festivities along the route and usually a “Rally Finale” on the final evening. As far as expenses — hotels, most meals — participants are on their own, although breakfasts and some evening events with food are provided by Mini. The idea is to create positive publicity and “good feelings” for the brand, and to sell more Minis. Since Minis are, at the end of the day, automobiles, service may be required along the MTTS route. Technicians are on hand to perform repairs like engine computer diagnostics, light bulb replacements, tire changes, and other non-major work. Participants will initially head north from New Mexico through Colorado and Utah to Salt Lake City. Continuing through Big Sky country, MTTS 2024 will stop in Bozeman and Missoula, Mont., then head west to Spokane, Wash. From there, drivers will cruise southwest through the scenic mountains and valleys of Yakima, Wash., winding up in Seattle. “WeÂ’re excited to reconnect with our Mini owners nationwide to foster current relationships, forge new friendships and make lasting memories, this time in some of our incredible and majestic western states,” said Mike Peyton, vice president and "chief motorer" for Mini of the Americas, in a press release.
2025 Mini Cooper E and SE fully revamped and revealed at Munich Motor Show
Fri, Sep 1 2023The 2025 Mini Cooper E and Cooper SE are here, and as you can tell by the names, Mini is starting with the electric models. For better or worse, the new Mini Cooper design inside and out (no longer called “Hardtop") is one of the worst-kept secrets as of late. However, now we have all the official imagery of the 3-door EV, and we even got to see the car in person before the Munich Motor Show reveal. The Mini is thankfully still mini with an even shorter length than before, as the new Countryman is the one to get supersized. Its design slants toward minimalism, but it still highlights key features such as the round LED headlights, contrast roof and mirror colors and classic proportions. The lights – both in front and rear – even feature three customizable signatures, so you can choose your own adventure for your carÂ’s outward appearance. Other big changes include the deletion of chrome, flush door handles (like other new BMWs) and the lack of black cladding around the wheel arches. Mini improved the coefficient of drag with this new model to 0.28, and thanks to this, and to new battery and motor technology, the electric Mini Coopers are far more enticing than the first Mini SE. Two versions of the electric Mini Cooper will hit the market initially, with the base model being the Mini Cooper E. This model features a single electric motor making 184 horsepower and 214 pound-feet of torque, which Mini says does the 0-62 mph run in 7.3 seconds. It uses a 40.7 kWh battery pack that is good for 190 miles on the WLTP cycle, but expect that to be considerably lower for the EPA test. Meanwhile, the upgrade Mini Cooper SE ups output to 218 horsepower and 243 pound-feet, completing the 0-62 mph sprint in just 6.7 seconds. It also has a much bigger battery at 54.2 kWh, allowing for a range of 250 miles on the WLTP cycle. Charging speed is another big upgrade for these electric Minis, too, as the Cooper E can charge at speeds up to 75 kW, while the SE can do 95 kW. Mini says this gets both Coopers from a 10-80% charge in under 30 minutes. AC at-home charging maxes out at 11 kW. It also features a pre-conditioning program that will warm the battery pack in cold weather to ensure fast charging speeds when you arrive. This is part of a larger navigation system that will plan out your route to hit fast chargers as you go. As always, Mini is promising a fun-to-drive character from its entry-level hatchback.
BMW warns profits will fall, plans $13.6 billion in cost-cutting
Wed, Mar 20 2019FRANKFURT, Germany — BMW said Wednesday that profits in 2019 will be "well below" last year's, and it will cut 12 billion euros ($13.6 billion) in costs by the end of 2022 to offset spending on new technology. The company said profits would be eroded by higher raw materials prices, the costs of compliance with tougher emissions requirements and unfavorable shifts in currency exchange rates. The Munich-based automaker also faces increased uncertainty due to international trade conflicts that could lead to higher tariffs. "Depending on how conditions develop, our guidance may be subject to additional risks; in particular, the risk of a no-deal Brexit and ongoing developments in international trade policy," said Chief Financial Officer Nicolas Peter. The company forecast a profit margin of 6 to 8 percent for its automotive business, short of the long-term strategic target of 8 to 10 percent, which it said still "remains the ambition" for the company if given "a stable business environment." BMW said it had no plans for layoffs even as it outlined cost saving measures that include dropping half of its engine variants as it seeks to reduce product complexity. The BMW, Mini and Rolls-Royce brands are to get a single sales division. Peter said that given the headwinds to earnings, "we began to introduce countermeasures at an early stage and have taken a number of far-reaching decisions." The company said the measures were needed "to offset the ongoing high level of upfront expenditure required to embrace the mobility of the future." Automakers around the world have faced heavy up-front costs for technology expected to change how people get from one place to another in the next decade. Those include electric cars and renting cars through smartphone apps. Yet the returns from such investments remain uncertain and auto companies face competition from tech firms such as Uber and Waymo. BMW made 7.2 billion euros ($8.2 billion) in net profit last year, down 17 percent from 2017, when it booked a gain of $1 billion from U.S. tax changes. The company faced headwinds from increased tariffs on vehicles exported to China from the United States. It also suffered from turmoil on the German auto market when companies faced bottlenecks getting cars certified for new emissions rules. BMW faces uncertainty from U.S.-China trade tensions that could result in new tariffs if talks do not result in an agreement. U.S.















































