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Mini apologizes with chocolate rose after spamming customer's inbox

If you're a manufacturer, there are only so many ways you can say "sorry" after your automated e-mail system goes berzerk and spams everyone on your mailing list with hundreds of the same message. Mini recently found itself in that very spot, and rather than respond with a sheepish mea culpa, the company's PR team took a different tack by sending owners a very unique gift box. How unique? Inside, one owner found a set of chocolate roses, a roll of duct tape and a genuine can of Spam.
In an accompanying note, the company said it hoped the sweets would help patch things up between the company and the victims of the e-mail barrage, but in the event that wasn't enough to do the trick, the duct tape was there to help out. And the can of Spam? That tagged along just for stress release. Apparently the canned meat is squeezable. We wouldn't know. You can check out full photos of the gift box here.

Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.

Mini Clubman Final Edition could be the end of the Clubman line

The Mini range is in for an enormous overhaul next model year, the little Anglo-German hatchbacks getting more mature, more roomy, more powertrains, more digital. The Clubman trim could be saying goodbye for good, the wagon's restrained dimensions perhaps not a fit for where Mini's going. For 1,969 buyers around the world, the Mini Clubman Final Edition will be a way to say "Farewell." As with the Mini Convertible Seaside Edition, the Clubman Final Edition commemorates the birth of the original Clubman produced from 1969 to 1981. It's available in three colors: Enigmatic Black, Melting Silver, and Nanuq White. Those base hues will be accented by Shimmer Copper trim on the grille and fender vents, as well as three stripes running up the passenger's side of the hood. Another three Shimmer Copper stripes run along the lower sides underlining the "1 of 1969" badge on the C-pillar. The wagon sits on 18-inch wheels with a two-tone Final Edition Spoke lacquered to recall copper.  The side sills carry "Final Edition" lettering at the threshold to the front seats, and a "1969" badge across the rear threshold. Inside, there are a lot more warm brown and badging to behold. Three-tone Mini Yours leather sports seats are far flashier than anything from 1969, set off by anthracite Piquet fabric, blue contrast stitching, stitched badging and a copper-colored button. A range of "Final Edition" and "1 of 1969" notifiers run appear on the steering wheel, instrument panel, and floor mats.  Depending on market, the Clubman Final Edition can be ordered in Cooper and Cooper S trims, with any available powertrain including diesel, and in two- or four-wheel drive. We're not sure how many will come to the U.S., if any, nor what they will cost, so check with your dealer. The 100 specials being sent to the UK will start at GBP37,000 ($45,250 U.S.) on-the-road, about GBP10,000 ($12,230 U.S.) above an entry-level Clubman Cooper Classic. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. New MINI Clubman Cooper S review