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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

28 "flexible ladies" cram into a Mini Cooper [w/video]

The Mini Cooper is now confirmed as a great car with which to pick up chicks-up to 28 of them at a time, to be specific. That's the number of limber ladies you can fit in a Mini, as proven earlier this week in London.
The flexible females used every available space in the car, including the footwells and dashboard, to set the Guinness World Record for the most people inside a 2012 Mini. They beat their own previous record of 27, set last year.
Organizer Dani Maynard said before the attempt that the girls had undergone extra training and stretching since last year's record-breaking stunt. "While we have not quite been able to fit any of the girls into the Mini's glove box, there is a surprising amount of space to utilise," she told UK news site Metro.

2025 Mini Countryman goes electric, gets bigger at Munich Motor Show

This is the 2025 Mini Countryman, and just like the new Cooper, Mini is revealing it in electric form first.  However, unlike the Cooper, the Countryman is growing in size by a lot. It’s now 5.1 inches longer, 2.4 inches taller and 0.8 inch wider than before. Its longer wheelbase and wider track width really accentuate the growth in size. For reference, the new Countryman is very similar in size to the new Niro. MiniÂ’s new Countryman wears its size well, as it does so with a combination of ruggedness and high fashion all-in-one. Its colored accents, large wheels, distinctively shaped headlights and simplistic body lines come together to create a classy but still forward-thinking look. Since Mini is introducing electric versions of the Countryman for this generation, it focused on reducing the coefficient of drag versus the old model, and itÂ’s gone from 0.31 to 0.26 in the new car. Two electric versions are being revealed now, including the Countryman E and Countryman SE ALL4. The basic E has a single electric motor good for 204 horsepower and 184 pound-feet of torque, which gets you from 0-62 mph in 8.6 seconds. The sportier Countryman SE has two electric motors for all-wheel drive, which boosts output to 313 horsepower and 364 pound-feet of torque. This gets you a rather quick 0-62 mph time on just 5.6 seconds and a top speed of 112 mph. Range for the single-motor E is 287 miles on the WLTP cycle, while the SE takes a hit down to 269 miles – both are packing 64.7 kWh battery packs. Expect those range figures to be lower in EPA testing. Charging the electric Countryman offerings will be even more convenient than the electric Coopers, as the maximum charge rate is a solid 130 kW. Mini claims thatÂ’s good for a 10-80% charge in under 30 minutes. And if youÂ’re at home, the Countryman features rapid 22 kW AC charging if you have the right hardware to support it. There will be gasoline variants of the Countryman at the end of the year, too, with the base model and an upgrade model adopting the S ALL4 moniker. Mini says they will use updated and more powerful engines. Europe will get a diesel version, and there will also be a John Cooper Works performance variant at some point down the road. When it comes to fun driving, Mini again promises the Countryman will be an engaging to-drive crossover.