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2014 Mini Cooper S

One of the big challenges as an automotive journalist is reviewing cars that you have a personal connection to. I have a strong passion for Minis. My first new car was a 2004 Cooper S, and I still own a 2006 model. It's this affinity that's left me with a general disdain of the 2007 to 2013 model relative to my first-gen.
The last-generation cars, with their turbocharged engines, softer suspensions, duller steering and homelier looks are, in my mind, inferior to their 2002 to 2006 predecessors. As a car reviewer, though, I couldn't in good conscience argue the same point. The R56, as the last-gen cars were known internally and by enthusiasts, was a better-balanced vehicle that retained the lion's share of the abilities and character of the first-generation, R53 Cooper S, but they were better thought out, better designed, more livable, and felt like more complete products.
Before the third-generation of the reborn Mini Cooper S landed in my driveway, I couldn't help but wonder whether the model would continue its slide towards mass appeal, or if it would re-embrace the enthusiast realm with a stronger driver-focused mission. As I found out during my week with the car, it was a bit of both.

Mini Aceman concept previews a funky, flashy EV below Countryman

Mini has big plans for its future, and it all revolves around electrification and fun, funky design. Some of that has been shown with ambitious concepts such as the Mini Urbanaut micro-van, but now we're getting a look at what's coming soon with the Mini Aceman (a name curiously similar to the ill-fated two-door Paceman). It's still very much a show car at this point, but it does hint at a production electric SUV. The overall shape is clearly Mini. It's a boxy little thing with a contrasting roof, wraparound glass, fender flares, big headlights and a big grille. But everything is now beveled and angular. The grille has distinct sides, as do the headlights, which match the angles. The wheel arches are squared off, and the whole body has more chiseled panels. It gives the whole thing a more rugged shape than the usual Mini, which fits its crossover bodystyle and mission. And because it's an EV, it has a filled-in grille and flush door handles. All of these aspects are likely to show up in a production Aceman. Probably not appearing in the production model is the flashy LED grille that can display all kinds of colors and patterns. It's also matched with similarly animated puddle lights. We also doubt the production model will feature the bright orange covers over the external speakers that provide safety sounds but also welcome sequence sounds. The Union Jack taillights, though, those are probably happening, since they're already on the current production Mini lineup. That Union Jack roof rack wouldn't be out of the question either. Mini also noted that the production Aceman will slide between the Mini Hardtop and the Mini Countryman in the lineup. The size seems to back that up. It's about an inch longer than the four-door Mini Hardtop and about six inches taller. And all those numbers come in well below the bigger Countryman, save for height, which is similar. The interior is even more interesting than the exterior. Mini says they've applied the idea of "Charismatic Simplicity" to the car, and this is where it really shows. It has just a simple dash pad ahead of the funky green velour steering wheel, and mounted to it is a circular OLED touchscreen infotainment display. It continues the design idea laid out by the original Mini revival of the early 2000s, but very decluttered.

2014 Mini Cooper

If I had a dollar for every time I heard someone from Mini refer to 'go-kart-like handling,' I'd be retired, living on a beautiful piece of coastline somewhere in the Caribbean. Perhaps even on the shores of Puerto Rico, where Mini chose to launch its latest Cooper and Cooper S hatchbacks. As with so many frequently used phrases, though, there is indeed some truth to the cliché - while the Mini Cooper has never actually handled quite like a go kart, it has always had a certain directness in its movements, reacting to steering inputs with an immediacy and fervor unlike most any other automobile meant primarily for the street.
Combine those unique driving dynamics with a sense of fun that permeates the entire brand from pre-sales marketing to the actual sales process itself and you end up with a marketplace success. As an ex-Mini owner myself (a 2009 Cooper S Convertible), I can attest to the kinship felt between fellow Mini drivers who share in the knowledge that they are having more fun than the poor appliance-driving masses sharing the highways and byways of these United States. It's no surprise that the style-conscious US continues to be the marque's single largest market year after year.
This enviable brand perception hasn't been attained without its own fair share of flaws, however. Though the quirky design and massively customizable bits and pieces that have made up the Mini brand's interior philosophy since it was reborn in 2001 have proven somewhat endearing, the Cooper Hardtop's ergonomics have always been an unmitigated disaster. Plus, this is a very small car, with a rear seat that's practically uninhabitable by adult-size occupants. While that adjective seemingly goes hand-in-hand with the brand's name, the modern Cooper has never been as ingeniously packaged as its 1959 forbearer, which offered up as much interior space as possible through innovative engineering and minimalist design. Further, parent company BMW has positioned Mini as a premium brand, so the Cooper's diminutive size has never equated to low prices. And for being such a small car, the Cooper historically hasn't been well-known for its fuel efficiency.