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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

Mini could go even bigger with next Countryman

We recently reported that the new family of Minis could balloon from eight models to ten or more, but it's not only the model line that's expected to grow: so too could the largest model itself. That, of course, would be the Countryman, which is already bigger than anything else ever to wear the Mini badge. But if you think the current Countryman is already big enough, the latest reports suggest that it could get even bigger. Apparently parent company BMW feels a larger Mini crossover would better compete with more mainstream models in the marketplace.
The Countryman, however, will only be one of the new variants to spin off of the new third-generation Mini. Expect the new Hardtop hatchback introduced in LA to be followed by a new Cabriolet, Roadster, and Paceman. A five-door version of the base hatchback will also join in addition to the new Clubman, which is tipped to get a split tailgate instead of the single hinged aperture on the current model. The jury's still out on the Mini Coupe, which has largely failed to impress, while a convertible crossover could be back in the mix along with the rumored plug-in hybrid version.

Mini STRIP gets Paul Smith's help with graceful sustainability

For the 40th anniversary of the original Mini in 1999, British designer Paul Smith created a vintage two-door Mini overlaid with the multicolored stripes he's known for. You can buy still buy a set of his "Artist Stripe" Mini-Car Cufflinks at the Paul Smith site. For Mini's newest collaboration with the knighted Royal Designer for Industry, the partnership dropped the "e" from "stripe" to create the one-off Mini STRIP concept. Given the tagline "Sustainable design with a twist," if you wanted to show off the possibility of combining high design with unprocessed, renewable materials, the Mini STRIP is a sensational way to do it.  The project started with the steel bodyshell of a battery-electric Mini Cooper SE. Everything added to the shell needed to satisfy the themes of simplicity, transparency, and sustainability, which meant eliminating anything that could be eliminated, and rethinking the materials and forms of the rest. Outside, the STRIP bears its naked steel, complete with the grinding marks from the finishing process. There's naught but a layer of transparent paint to shield the metal against corrosion. The duller, contrasting hue in places like the front and rear apron and hood intake are from 3D-printed parts. The grille trim has been fashioned from recycled Perspex, same as the panoramic roof and the aero covers on the wheels. The silver screw heads in the black trim are intended to highlight and ease the process of dismantling the car when it's time for bits to be recycled. The only color outside is a splash of neon green that hides under the charging port cap. The cabin hardware is nothing but the indispensable, lightly trimmed. Smith insisted on painting the steel shell a vivid blue. The instrument panel is a single semi-transparent piece, a smartphone replacing Mini's usual large center gauge. The only switchgear consists of five toggles hanging above the area that's clearly missing its center tunnel. The dash and upper door pads, plus the sun visors, are made from recycled cork without any synthetic filler. The door pulls are wound climbing cord, the door openers made of milled, recyclable aluminum, same as the steering wheel spokes. The seat surfaces and piping are knitted fabric, tying in with mesh panels used on the lower doors, the airbags running along the roof, and the cover over the airbag in the steering wheel. That wheel is wrapped in bicycle tape, a nod to Smith's taste for cycling.