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Mini Convertible will reportedly close its top for the final time in 2024

Mini will cancel the droptop version of the Hardtop after three generations, according to a recent report. The Convertible competes in a shrinking segment of the market, so it's one of the brand's slowest-selling nameplates. Production of the current-generation Convertible (pictured) is scheduled to end in February 2024, Automotive News learned from unnamed supplier sources, and the model will not spawn a direct replacement. Mini hasn't confirmed the report, but it's credible because the firm sold only 4,031 units of the Convertible in the United States, one of the largest droptop markets in the world, in 2019, a 25% drop compared to 2018. Global sales totaled 30,426 last year, the publication reported, a not-insignificant 14% drop compared to 2016's results. Motorists who want a convertible Mini may not be entirely out of luck. While it doesn't sound like the head-turning Superleggera Vision concept unveiled in 2014 will reach production, the BMW-owned brand hasn't given up on the idea of launching a standalone sports car that could arrive as a mid-engined roadster. It would likely be electric, like we previously reported, and it hasn't been approved for production yet. Mini has more pressing issues to deal with. Global sales fell by 4.1% in 2019 as motorists in all markets flock around crossovers. As a remedy, executives confirmed they've delayed the launch of the next-generation Hardtop, which will again wear a retro-inspired design but rely largely on technology to offer motorists a simpler, cleaner-looking interior. In the meantime, the company is reportedly developing a pair of crossovers that will allow it to plant a stake in key segments of the market. One, which could revive the Paceman name, will arrive as an electric model developed jointly with China-based Great Wall Motors and built locally. Possibly named Traveller, the second will be a more conventional SUV aimed largely at the American market and neatly positioned between BMW's X1 and X3 in terms of size. It will ride on the German firm's modular CLAR platform, which underpins cars like the 3 Series. Expanding the range while investing in new technologies, like electrification and autonomy, requires a huge amount of resources. In turn, these expenditures make the Convertible's business case even more challenging. If the report is accurate, the Convertible will stick around for about 3 1/2 more years, so it might receive a handful of updates before it closes its top for the final time.

BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

2025 Mini Cooper E and SE fully revamped and revealed at Munich Motor Show

The 2025 Mini Cooper E and Cooper SE are here, and as you can tell by the names, Mini is starting with the electric models.  For better or worse, the new Mini Cooper design inside and out (no longer called “Hardtop") is one of the worst-kept secrets as of late. However, now we have all the official imagery of the 3-door EV, and we even got to see the car in person before the Munich Motor Show reveal. The Mini is thankfully still mini with an even shorter length than before, as the new Countryman is the one to get supersized. Its design slants toward minimalism, but it still highlights key features such as the round LED headlights, contrast roof and mirror colors and classic proportions. The lights – both in front and rear – even feature three customizable signatures, so you can choose your own adventure for your carÂ’s outward appearance. Other big changes include the deletion of chrome, flush door handles (like other new BMWs) and the lack of black cladding around the wheel arches. Mini improved the coefficient of drag with this new model to 0.28, and thanks to this, and to new battery and motor technology, the electric Mini Coopers are far more enticing than the first Mini SE. Two versions of the electric Mini Cooper will hit the market initially, with the base model being the Mini Cooper E. This model features a single electric motor making 184 horsepower and 214 pound-feet of torque, which Mini says does the 0-62 mph run in 7.3 seconds. It uses a 40.7 kWh battery pack that is good for 190 miles on the WLTP cycle, but expect that to be considerably lower for the EPA test. Meanwhile, the upgrade Mini Cooper SE ups output to 218 horsepower and 243 pound-feet, completing the 0-62 mph sprint in just 6.7 seconds. It also has a much bigger battery at 54.2 kWh, allowing for a range of 250 miles on the WLTP cycle. Charging speed is another big upgrade for these electric Minis, too, as the Cooper E can charge at speeds up to 75 kW, while the SE can do 95 kW. Mini says this gets both Coopers from a 10-80% charge in under 30 minutes. AC at-home charging maxes out at 11 kW. It also features a pre-conditioning program that will warm the battery pack in cold weather to ensure fast charging speeds when you arrive. This is part of a larger navigation system that will plan out your route to hit fast chargers as you go. As always, Mini is promising a fun-to-drive character from its entry-level hatchback.