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Mini Yours parts-ordering service lets you personalize your car

Mini is stealing a page from more upmarket luxury brands by offering customers the opportunity to add individualized parts starting next year. The Mini Yours Customised service will let owners create and order customized side scuttles, dashboard trim panels, and LED-projected door sills and door projectors that illuminate a welcome design or message or their choosing, all via a configurator on an Online Shop. Customers will be able to choose different colors, patterns, surface finishes, icons, texts and even their own signature into the designs. Imagine customizing your Hardtop to read "Melissa's Mini" or maybe "Willyz Wheelz." The custom parts will be manufactured in Germany using 3D printing and laser etching, then delivered within a few weeks. They can then be installed either by the customer or a Mini dealer. If the vehicle is sold to someone else, the new owner can order new custom designs. Mini says the service will be made available over the course of 2018 "in Europe and other large markets," presumably including the U.S., though Autoblog is seeking clarification on that point. Mini says the move is in keeping with the spirit of individualization the brand is known for. "This unparalleled freedom of design allows customers to transform their Mini into a unique special defined by their personal style and their own creativity," the company said in a release.Related Video:

Mini exiting WRC after just one year

There was a fair bit of hullabaloo two years ago when Mini announced a return to the World Rally Championship for this season, but the road to making that happen has been as rocky as a gravel stage. It spent 2011 developing its JCW Countryman WRC challenger, changing its mind about how it wanted to work with Prodrive, dumped a driver due to budget issues, then registering its entry after the deadline had passed in a ploy that might or might not have been a protest aimed at the WRC promoter.
Mini had stated that it wanted to win the whole championship in 2013, and spent 2011 doing six WRC rounds as development. As it stands for this year, the WRC Team Mini Portugal - paid for by Mini, run by ProDrive - scored 26 points in the first rally at Monte Carlo and has so far blanked the rest of the season. The relationship between Mini and ProDrive appeared to be an ever-contentious affair, at the end of this season, even the money will dry up along with what support there was.
Because it contested every race in the calendar, though, Mini says it has completed the FIA requirements for homologation of the JCW Countryman WRC; meaning that privateers can continue purchasing the car and run it in the WRC. BMW Motorsport is continuing development and parts supply of the 1.6-liter turbo engine, and a report in Autosport indicates that ProDrive will continue to run Minis in the series next year.

BMW shuffles chairs in its design department

BMW Group has made some changes to its design team since August 1, and has shuffled top personnel to different positions at BMW Design, Mini Design and Rolls-Royce.
The BMW Design team led by Karim Habib (middle, right) gains a new head of Exterior Design in Domagoj Dukec (right), who has worked for the exterior design team since 2010 and shaped the Concept Active Tourer.
Oliver Heilmer (left), who has worked for BMW's interior design unit since 2000 and designed the 5 Series interior, replaces Marc Girard as head of Interior Design BMW Automobiles. Marc Girard goes to manage BMW's subsidiary design group, BMW DesignworksUSA.