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On Location in California with BMW and Mini

A mid-winter escape from frigid Michigan to drive a trio of new BMW and Mini products? It'd be a busy couple of days, but you can't argue with Southern California in February. The temperatures in LA, where we drove the Mini Cooper S Convertible, hovered in the mid-80s, and it was solidly in the 70s further north, at Monterey, where we drove the M2 and X4 M40i. The highlight of the trip was Mazda Raceway Laguna Seca, which is a rewarding track to drive in a street car. The M2 was a blast there. The canyon roads above Malibu in the Mini were a close second, but even the lazy drive down the PCH to Big Sur was a blast. More important is the California state of mind we were in when driving all three of these cars. I've spent a lot of time in this state, and it has a complicated relationship with the car – and there's also a huge difference in attitude between the greater Bay Area and Southern California. Ample sun and twisty roads clash with image-consciousness, eco-consciousness, and brutal urban gridlock, and each BMW dealt with that paradox admirably, in its own way. Take a quick jaunt to California with me and check out the locations and experiences that helped form our impressions of these vehicles: the 2016 BMW M2 First Drive, the 2016 Mini Cooper S Convertible First Drive, and the 2016 BMW X4 M40i Quick Spin.

2014 Mini Cooper Clubvan

A Premium Van For The Modern-Day Milkman
We first saw the Mini Clubvan at the Geneva Motor Show in March 2012, then in December again at the Los Angeles Auto Show. Based on a stock Mini Clubman, the Clubvan's dimensions are identical, while all side windows aft of the middle pillar are blocked out from the inside with handy polycarbonate liners (read: fancy plastic) and have body color skin on the outside, while the rear windows are tinted to boot. It looks like a van and works like a van, so it must be a van. A Mini-van, though.
Where is Mini going with this relatively low-cost (to the company) product line extension? The chief market for this nimble little hauler is cities in Great Britain where they were frequently in bygone days identified as milk delivery vans. These days, though, there are - even in the US now - lower cost smaller urban delivery vans from Ford, Ram and Nissan. Therefore, the spin is that the Mini Clubvan is designed to cater to smaller boutique firms in need of making a fashionable impression while delivering the goods to people living in penthouses and such. Think: Florists, caterers, and so on.

Despite Mini's woes, Clubman sales surging

The Mini Clubman has a polarizing design, but those who like it are snapping it up. According to Automotive News, the Clubman is on pace to become Mini USA's best selling model. Almost 1,700 vehicles were sold during the first quarter of 2016, and the vast majority – 1,037 units – were sold last month alone. These facts are made all the more noteworthy because Mini's sales fell 15 percent during the first quarter. The surging sales of Mini's newest model are especially good news for the brand's coffers. The Clubman is the most expensive non- John Cooper Works model you can get, aside from the upcoming Convertible. It doesn't sound like there are too many Clubman models going for the $24,950 starting price, either. According to Mini Dealer Council Chairman Michael Vadasz, dealers are doing solid business on customized orders, which, he tells AN, "is what Mini is all about." About one in four Minis built today are custom orders submitted by consumers, who love taking advantage of the Porsche-like breadth of a la carte options, no matter what it does to the final price. The fact that Mini is seeing so many custom Clubmans, then, is a very good thing. As for why the Clubman is doing so well, Mini USA Vice President David Duncan says it's because the car just isn't so Mini, moving the brand beyond its traditional subcompact class to the compact segment, where it can challenge cars like the Audi A3. "We see that as a fast growing segment, so having an entry in there gives us that opportunity," Duncan told Automotive News. "And then when you look at the car itself, it's got a premiumness about it that really takes us to the next level and allows us to compete against brands that we weren't typically competing against." Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.