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Mini John Cooper Works EV spy photos reveal a sporty body

The fully-electric Mini Hardtops are just around the corner, and we've seen the Cooper SE pretty much revealed. But that won't be the most potent of the electric Minis. These spy shots show that there's an electric John Cooper Works model following right behind. It features a number of extra-sporty add-ons and will surely boast more power. Confirming this John Cooper Works prototype's electric nature is the almost completely filled-in grille and lack of any tailpipe. The open lower section in the grille does look a tad larger, and it incorporates parts of the aggressive front spoiler, with those pieces vertically bisecting it. There's still no hood scoop, since there's no reason for it. The front spoiler is matched by new side skirts with little winglets toward the rear. And at the back, there's a prominent rear spoiler with small fins along the top. The rear bumper has been redesigned with boxier edges and a more aggressive diffuser. This prototype is also wearing a set of split five-spoke wheels. While we've had a number of reports about specs on the two initial Mini EV Hardtops, the JCW is more of a mystery. It's safe to assume there's more power than the Mini Cooper SE's reported 215 horsepower. Our spy photographer suggested 250, and that seems reasonable as a significant increase over the SE and a boost over the 228 of the current gas-powered JCW. Suspension and possibly brake upgrades are also on the menu. It will probably get the larger 54-kWh battery that's expected, but as our photographer notes, the extra power and wider, stickier tires will probably keep it from hitting the same range as other Minis with the same pack. The aero add-ons may also create more drag, further hurting overall range. The base and SE versions of the electric Mini Hardtop should be revealed in the next few months, since it's pretty much been revealed sans specifications. The John Cooper Works will probably follow in about a year, maybe two, after to allow for some final development work and to keep the buzz going. It will also probably be the most expensive, but most exciting, version of the electric hardtop. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini pokes fun at Anthony Weiner using fake Twitter account

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.

Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."