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Next-generation Mini Clubman could morph into a crossover

Mini knows selling station wagons in a market dominated by crossovers and SUVs is easier said than done. Since it can't beat them, it's considering joining them by making the next-generation Clubman more crossover-like than the current model, which proudly embodies its station wagon heritage. Oliver Heilmer, the BMW-owned firm's chief designer, broke the news to British magazine Autocar. The publication pointed out the current-generation Clubman (pictured) is about as long and as wide as the Countryman, and the two models occupy the same price bracket, but it's outsold by its taller sibling. Making it an SUV would certainly give sales a significant boost, but where would this strategy leave the Countryman? Launching a smaller soft-roader is off the table, so one nameplate would grow in size. The Clubman might take the Countryman's spot in the range, allowing it to move up. Nothing is set in stone yet, though putting the Clubman on stilts would better align it with the tastes of motorists in America, one of the brand's key markets. While Mini's sole wagon looks ready for a growth spurt, Heilmer stressed the retro-styled Hardtop — one of the brand's pillars — will remain true to its tiny roots when it enters its fourth generation in the coming years. Keeping the hatchback relatively small while carving out an acceptable amount of interior space and making it compliant with safety regulations around the globe is a huge challenge for Mini's vehicle development team. And, contrary to some industry rumors, going electric doesn't instantly solve the problem. "It's not necessarily the internal combustion engine that needs the space. Even with an EV, which has a smaller motor, you still need a crash box. Crash performance is the bigger issue," the designer explained. He's hopeful his team will solve this problem in 2020, but he warned keeping costs in check is another priority. Clearly, designing a city-friendly car is more difficult than it used to be. New technology might come to the rescue. Energy-absorbing foam could notably take the brunt of an impact, and allow designers to reduce the Hardtop's overhang. Other models would likely receive it, too, but Heilmer's team is primarily concerned about keeping the Hardtop's footprint in check. The rest of the range can — and, probably, will — continue to grow in the coming years. All told, the Hardtop will remain the foundation the rest of Mini's range is built on.

More stick shift models added to MINI's 2024 lineup

While automotive journalists have called in recent years for their industry and consumers to “save the manuals," their campaigns for manual transmissions have fallen mostly on deaf ears. Except at MINI. No surprise. The take rate for a stick shift in a Mini is said to be 18% to 20%, and in John Cooper Works models, it's more like 40%. The figure for the auto industry in general is 1.4%, meaning that driving stick is all but a lost art — unless you're driving a Mini, or say, a VW GTI or Golf R. In a presentation this week detailing the changes and specifications of MINIs for the 2024 model year, one revelation stands out: additional hardtop and convertible models that can be ordered with stick shifts. Specifically, the list includes MINI Cooper convertible, the Cooper S ragtop, the Cooper four-door hardtop and four-door Cooper S. Production of those cars is scheduled to begin in March. In November, MINI USA, which is part of the BMW organization, announced the return of manuals in its Cooper, Cooper S and John Cooper Works 2-door hardtops. Here's a pricing breakdown: Regarding other updates announced, MINI will continue to offer “special” editions — Untamed, Untold and Resolute — that launched a year ago and received additional enhancements in November that included new body colors, interior upholsteries, and engine variants. These three editions can be had on the respective models equipped with the Iconic Trim. MINI also says it will reintroduce the base Classic Trim to all Hardtop, Clubman, and Countryman models, and the Signature Trim will feature MINI Navigation as included equipment, with Advanced Real Time Traffic Information built in. In December, the company introduced a pair of tricked-out convertibles named the "Seaside Edition" that can be optioned in Nanuq White or Caribbean Aqua colors. Those models should be hitting dealers right about now, MINI says. 

Mini pokes fun at Anthony Weiner using fake Twitter account

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.