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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

The Mini Clubman club is too small, so it's reportedly on the chopping block

The Mini Clubman, the company’s wagon-ish entry into a range that includes two-door versions, four-doors, convertibles and small SUVs, is reportedly about to get its club membership revoked. Some published reports say that the cult favorite, which has seen its sales drops to less than 2,500 units last year, will be discontinued in just about a year, likely with a special last edition. A spokesman for Mini USA did not confirm or deny the report, but in an email said that it was “speculative.” Clubman sales have been on the decline since the model's peak in 2016, when the second generation was introduced. The first-generation Clubman stood out from the pack with its suicide rear doors and barn doors instead of a traditional hatch; it later matured into a more conventional shape. The larger, more utilitarian Countryman bit into sales of the Clubman, and now a larger version of that SUV is in the works. Mini has also shown its Aceman concept, an electric crossover that could eventually join the brand's lineup slotted between the Cooper and the Countryman. Earlier this month, the company, which is part of BMW, detailed that some Hardtop and Convertible models can be ordered with stick shifts going forward. There was no mention of the Clubman. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini teases high-performance electric hatch as a safety car

Mini has made it clear that it's working on some sort of high-performance electric Mini. It even released photos of such a prototype back in December. Now it seems we may get a look at a more finished example in the near future. The company put out the above teaser on Twitter. The teaser is quite light on information, but the hashtag "#ElectricThrillMaximised" makes it pretty clear that it's not running on gasoline or diesel. Playing with the image in Photoshop, we were able to brighten it up enough to see that there aren't any tailpipes, either. Instead, there's a rear fog light in the middle of the diffuser. What's also interesting is that from what we could make out of the fender flares, they're very wide, but they don't look like the unusual carbon fiber pieces from the John Cooper Works GP. So Mini has done some work to make it a little more than just an electrified GP. Of course, we've skipped over the obvious part of this teaser, and that's the bright lights that seem to identify the Mini as a pace car or safety car. We think this Mini might become a safety car for Formula E. Not only would an electric car make sense for the electric racing series, but BMW has provided i model cars as safety cars for the series for a few years now, despite the company no longer competing. Certainly BMW could also use something like the new i4, but with Mini going fully electric a few years down the road, why not start associating the brand and the alternative fuel now? We're not sure when the car will be revealed, though. The teaser didn't provide any pertinent information, and the Formula E season is already underway. But hopefully it won't be too long, since it looks like the car is finished, at least for pace car purposes. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.