2013 Mini Cooper on 2040-cars

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Volvo leads and Mini fails in JD Power's Tech Experience Index

New cars are basically rolling computers. Everything from the engine to the infotainment runs on a series of ones and zeros, and a lot of that technology requires input from the driver. So it's no surprise that JD Power has a study designed specifically to discern which bits of tech drivers love and which bits they loathe. "New technology continues to be a primary factor in the vehicle purchase decision," says JD Power's Kristin Kolodge, executive director of driver interaction & human machine interface research. "However, it’s critical for automakers to offer features that owners find intuitive and reliable. The user experience plays a major role in whether an owner will use the technology on a regular basis or abandon it and feel like they wasted their money." The J.D. Power 2020 U.S. Tech Experience Index (TXI) Study found that Volvo owners are happiest with the technology packed inside their vehicles, followed by BMW and Cadillac, all brands that JD Power classifies as premium. The highest-rated mainstream brand is Hyundai, followed by Subaru and Kia. As was the case with the organization's Initial Quality and APEAL studies, Tesla's numbers aren't officially included because they are the only automaker that has not granted JD Power approval to contact its owners in states that require it. Tesla's projected score of 593 would have put it in second place, right behind Volvo's score of 617. The lowest-ranked brand in the TXI Study is Mini, with Porsche right behind. Diving a little bit deeper, JD Power's findings suggest that the technologies new car buyers care most about are related to helping them see their surroundings better. Camera systems, including rear-view mirror cameras and ground-view cameras, scored highest in five of the six satisfaction attributes measured in the study. The technology that owners could really do without? Gesture controls. Owners who answered JD Power's survey say they don't use gesture controls much at all after initially trying them, and they don't really care if their next vehicle has them. We have to wonder if those responses might be what kept BMW out of the top spot. The TXI Study also found that owners are split on automated driving helpers, like lane-keeping assist and automatic emergency braking. JD Power suggests that owners may need more training on those systems before they learn to trust them. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences.

Mini celebrates its first Monte-Carlo victory with Paddy Hopkirk Edition

Mini's newest special-edition model is a tribute to a victory that was as unexpected as it was significant. Northern Irish pilot Paddy Hopkirk won the 1964 edition of the Monte-Carlo Rally in a Cooper S, impressively beating far more powerful cars, and the two-door 2021 Hardtop Cooper S Paddy Hopkirk Edition celebrates this victory. Fittingly, every Paddy Hopkirk Edition is finished in Chili Red with a white roof, a combination that echoes Hopkirk's 1964 model (pictured below). 37 decals on both doors create another visual link between 2020 and 1964. Mini also added 17-inch alloy wheels, black trim all around, and a white hood stripe that served as a blank canvas. Look closely: it features 33 EJB graphics (the winning car's registration number) and Hopkirk's signature.  His signature also appears on the hatch, on the sill plates, and on the right side of the dashboard. LED headlights, keyless entry, black interior trim, and a leather-wrapped three-spoke steering wheel come standard. There are no mechanical modifications, meaning the Paddy Hopkirk edition is powered by a turbocharged, 2.0-liter four-cylinder that delivers 189 horsepower and 207 lb-ft of torque. It spins the front wheels via a six-speed manual transmission, though a seven-speed dual-clutch automatic gearbox is offered at an extra cost. Mini dealers across the United States will begin receiving the Cooper S Paddy Hopkirk Edition in November 2020. It's one of two special-edition models joining the range for 2021; the second is the heritage-laced Coral Red Edition. Pricing hasn't been released yet. "Production is planned for November and December of this year," said a Mini spokesperson, "with a very limited number expected for the U.S. market. Only a few hundred." Victorious past Sir Alec Issigonis envisioned the original Mini as a practical, budget-friendly alternative to bubble cars, not as a rally-dominating machine, but the pocket-sized four-seater quickly proved its mettle on the track. Accomplished engineer John Cooper built the first Mini Cooper in 1959, the year the standard model was released in England, though it was a one-off prototype. Bolstered by a ballooning aftermarket scene, even amateur enthusiasts experimented with ways to extract more power out of the small four-cylinder and fine-tune the car's handling. It took less than a decade for the Mini to become a force to reckon with at races on both sides of the Atlantic.

2014 Mini Cooper goes to the dogs

We wouldn't buy a car to make a dog happy, but Mini's latest commercial, Bullheaded, would have you believe that dogs like the new 2014 Cooper as much as humans. Regardless of the commercial's target audience (Spike The Bulldog, or his owner?), it does show a couple new tidbits about the car, such as the new center dial touchscreen, ambient lighting and the nifty tinted pop-up display on top of the dashboard that reminds us of the head-up display on the new Mazda3.
Head below to watch Spike and his owner drive the Mini in Downtown Los Angeles (and the back lots of Paramount), and to get a behind-the-scenes look at how the commercial was made.