2012 Mini Cooper S Hardtop/midnight Black on 2040-cars

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Cars selling highest above MSRP and lowest below MSRP

Automakers have returned to offering incentives and promoting new vehicles after a few years of tight inventory and elevated prices. Despite that, prices are still higher than they should be, as a new iSeeCars study found that the average new car is priced above MSRP, though they’re slightly less painful than they were a year ago. iSeeCars found that the average new car price has been marked up to 7.2 percent above MSRP, down from 8.9 percent a year ago. Interestingly, the five most overpriced cars came from two premium brands, while four of the five priced the lowest below MSRP were EVs. New cars selling highest above MSRP Mini Hardtop: 25.5% above MSRP Porsche Taycan Sedan: 23.1% Porsche Cayenne: 21.9% Porsche Macan: 21.3% Porsche Taycan Wagon: 20.9% Cadillac CT5-V: 20% Porsche 718 Boxster: 19.9% Toyota Corolla Cross Hybrid: 19.4% BMW X3 M: 19.4% Cadillac CT4-V: 19.3% Porsche, Mini, and Genesis were the three most overpriced brands overall, with Buick, Acura, and Infiniti landing as the lowest-priced brands. Electric vehicles dominated the list of the 10 most-discounted vehicles: New cars selling lowest below MSRP Hyundai Kona Electric: -4.6% VW ID.4: -3.6% Ford F-150 Hybrid: -3.3% Kia EV6: -2.5% Hyundai Ioniq 6: -2.4% Nissan Maxima: -2.2% Chrysler Pacifica PHEV: -2% Nissan Ariya: -1.9% Hyundai Ioniq 5: -1.9% VW Arteon: -1.8% Those numbers align with what we saw in the market last year, as EV sales grew, but far slower than many had hoped. iSeeCars executive analyst Karl Brauer said. (For a sense of that, you can look back at our coverage of most marked-up cars and most discounted cars from 2023.) “The market appears to have reached a saturation point for electric vehicles," Brauer said, "with both prices and sales struggling compared to a year ago. The high cost of full-size trucks and SUVs, along with the cost of fueling them in the face of inflation and reduced consumer spending power, has dampened demand for these notoriously pricey vehicles.”

2022 Mini JCW Hardtop Anniversary Edition gets British Racing Green, retro Cooper badging

Say a cheery hello to the 2022 Mini JCW Hardtop Anniversary Edition. This little Mini is here to honor 60 years of Cooper racing, as the first Mini with a "Cooper" badge on it went racing in 1961. Thankfully, it’s exclusively painted in British Racing Green. Mini says this JCW Hardtop will also feature white bonnet stripes with red outlines, a white roof and white mirror caps. In a way, it looks like a Christmas car with all of the JCWÂ’s standard red accents. The colors are supposedly derived from Cooper Car Company design motifs, and we canÂ’t deny that it looks good. YouÂ’ll notice the number 74 is plastered across both the hood and doors of the Anniversary Edition, as the first Mini Cooper to ever race was given the number 74. YouÂ’ll also notice the Cooper Car Company logo on the carÂ’s side scuttles and side sills to denote it as the Anniversary car. Inside, Mini honors the three generations of Cooper with the three signatures of those who worked closely with Mini etched into the cockpit fascia: John Cooper, John Michael Cooper, and Charlie Cooper. The steering wheel has a retro "Cooper" logo in the bottom spoke. Feature-wise, it automatically includes a panoramic moonroof and touchscreen navigation.  “John Cooper kicked off 60 years of performance innovation with the original Mini Cooper, and the Anniversary Edition honors the Cooper legacy that helped define MiniÂ’s performance pedigree over the last six decades,” said Patrick McKenna, head of marketing product and strategy for Mini USA. Mini says it will be selling this Anniversary Edition “in limited numbers,” so we donÂ’t expect to see a bunch of them. If you want one, the starting price is $40,750, including destination fee. TheyÂ’re available to order from dealers now. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.