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Mini Cooper Hardtop will soon receive its biggest makeover in two decades

Now well into its third generation, Mini's retro-styled Hardtop has been around since BMW rebooted the brand 20 years ago. Stylists and engineers are working on the fourth-generation model, and the company revealed the cheeky hatchback is in line to receive its most significant makeover to date. Mini boss Bernd Korber told Autocar that the project's motto was "don't screw with an icon," which means the fourth-generation Hardtop will keep the heritage-inspired design that has characterized it for the past two decades. And yet, it will be drastically different than the model that's currently in showrooms. It will be smaller, though it likely won't be as tiny as the original Mini from 1959, and it will showcase a purer approach to design. The idea of a smaller, lighter Mini has us wondering if the new Hardtop could take some inspiration from the 2011 Rocketman concept. "What you'll see in 2023 is that we've clearly modernized it by taking a big step -- the biggest step in the last 20 years -- but it will be unmistakably a Mini," Korber affirmed. He said the Hardtop is to the Mini brand what the 911 is to Porsche; it's the stylistic cornerstone of the range, the model that sets the beat that other models dance to. Balancing the need to move the Hardtop forward with the desire to honor tradition is a challenging task, according to the brand. We don't know where its stylists drew the line yet, or whether the next-generation Hardtop will borrow styling cues from other cars in the company's past, like the square-front Clubman launched in 1969. Mini told Autocar it's defined by more than design; it cited proportions, a compact feel, and a friendly personality as key ingredients in the Hardtop's recipe, which hints at what to expect -- and, significantly, what not to expect. Mini shifted the Hardtop's evolution into high gear several years ago.  "Mini started out as a brand that was very clean in terms of design. There were only four switches and one dial [inside]. We somehow moved away from that, because so many more functionalities have entered the vehicle. Let's say that would be our goal, to arrive back at something that would be as clean and simple as the original but offers the modern technology and safety features of today's cars," BMW Group design director Adrian van Hooydonk told us in 2018. "Bigger changes are around the corner, but it will still be a little bit retro," he added.

Mini lineup could expand to include up to 10 models, still no hope for Rocketman

During an event in Ponce, Puerto Rico last week where Mini introduced members of the media to the 2013 Paceman and John Cooper Works GP, product planners discussed that the brand's lineup could expand to eventually include up to 10 bodystyles. Currently, the Mini range consists of seven models: the Hardtop, Clubman, Convertible, Countryman, Coupe, Roadster and Paceman.
Speaking to members of the media, David Duncan, Mini USA sales manager, said that these new models could fall into a range of niches - "any segment that makes sense for a small car." No specific vehicle classes were discussed, but Duncan stated that the possibilities are endless, "as long as we're the smallest player in any segment."
Well, nearly endless. We've been hoping that Mini would re-think its decision to nix plans to create a vehicle smaller than the Hardtop - a notion previewed by the excellent Rocketman concept (shown above) from the 2011 Geneva Motor Show - but the automaker once again stated that this is absolutely off the table. In order to create a vehicle of the Rocketman's size, a completely new platform would have to be engineered (that's expensive), and while Mini has looked into acquiring existing architecture from another brand, parent company BMW has reportedly put the kibosh on such an act. If a Rocketman is ever to be born, BMW/Mini will do it on its own, and right now, that simply isn't in the cards.

Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."