2011 Mini Cooper S Hatchback 2-door 1.6l on 2040-cars

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Mini reveals new design details, including a round touchscreen

It’s not that the Mini brand wants to reinvent the wheel. Except that maybe it does. It's even reinventing the circle. “Charismatic Simplicity” is what the brand has termed its new design language, which will show up on a new family of all-electric models. The looks will appear on the next-generation Cooper and Countryman. The interiors reflect the most noticeable changes on the cars, marked especially by a round OLED (organic light-emitting display) — yes, the entire central circle of the infotainment system will be a touch-sensitive display. It will have a diameter of 9.4 inches and will combine all the functions of the infotainment system and the instrument cluster. Touch control will manage infotainment and climate functions. That's certainly the most intriguing detail previewed, but Mini did not share images of the touchscreen. Here's all they've shared so far:  At the centre of the visually reduced interior is the circular central instrument display iconic of MINI, which will be reinterpreted in the form of an OLED display in the upcoming model family. MINI is the worldÂ’s first car manufacturer to offer a touch display with a fully usable round surface. The OLED display has a diameter of 240 millimetres and combines the functions of the instrument cluster and the on-board monitor. The sleek design and frameless look give it a particularly high quality appearance. The touch control enables a completely new, minimalistic user interface that also controls the integrated infotainment and climate functions. With the purist dashboard as a stage for the circular central display, MINI continues the traditional design heritage of the classic MINI. The steering wheel, not really reinvented but tweaked, will be available in a couple of versions, with either two spokes or three, and Mini will offer a variety of colors, patterns and fabrics for the seats. Finally, the alloy wheels are updated, to “no longer focus on the sculptural nature of the spoke structure, but on a graphic design characterized by strong color contrasts,” the company says. “This creates an illusion of size, which is further emphasized by the outward-pointing spokes.” “Our purist, progressive approach combines the simplicity of functional elements with the emotionality that Mini is renowned for,” says Oliver Heilmer, head of Mini Design. “We are convinced that the conscious reduction to a few, but expressive elements enable innovations that would have been unthinkable before.”

Mini knows how you take your coffee after a test drive

Mini Netherlands wanted to give its countrymen a good reason to test drive its cars, so it threw in a free cup of coffee with the spin - but not just any old cuppa joe. Cars were fitted with a sensor that analyzed the driver's style. The chip was then placed in a special coffeemaker that produced a blend to match the driving; middle-of-the-road test pilots would get a lungo (long) coffee, test-the-rollcage types were given a ristretto (short, and stronger).
The knock on the head for U.S. drivers? Milquetoast test drivers were given an Americano - a watered-down espresso. You can watch the unique promotion at work in the video below.

2022 Mini JCW Hardtop Anniversary Edition gets British Racing Green, retro Cooper badging

Say a cheery hello to the 2022 Mini JCW Hardtop Anniversary Edition. This little Mini is here to honor 60 years of Cooper racing, as the first Mini with a "Cooper" badge on it went racing in 1961. Thankfully, it’s exclusively painted in British Racing Green. Mini says this JCW Hardtop will also feature white bonnet stripes with red outlines, a white roof and white mirror caps. In a way, it looks like a Christmas car with all of the JCWÂ’s standard red accents. The colors are supposedly derived from Cooper Car Company design motifs, and we canÂ’t deny that it looks good. YouÂ’ll notice the number 74 is plastered across both the hood and doors of the Anniversary Edition, as the first Mini Cooper to ever race was given the number 74. YouÂ’ll also notice the Cooper Car Company logo on the carÂ’s side scuttles and side sills to denote it as the Anniversary car. Inside, Mini honors the three generations of Cooper with the three signatures of those who worked closely with Mini etched into the cockpit fascia: John Cooper, John Michael Cooper, and Charlie Cooper. The steering wheel has a retro "Cooper" logo in the bottom spoke. Feature-wise, it automatically includes a panoramic moonroof and touchscreen navigation.  “John Cooper kicked off 60 years of performance innovation with the original Mini Cooper, and the Anniversary Edition honors the Cooper legacy that helped define MiniÂ’s performance pedigree over the last six decades,” said Patrick McKenna, head of marketing product and strategy for Mini USA. Mini says it will be selling this Anniversary Edition “in limited numbers,” so we donÂ’t expect to see a bunch of them. If you want one, the starting price is $40,750, including destination fee. TheyÂ’re available to order from dealers now. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.