2010 Mini Cooper S Hatchback 2-door 1.6l on 2040-cars

Auto blog

David Brown's Mini eMastered puts an electric spin on a British icon

England-based David Brown Automotive specializes in giving classic Mini models the resto-mod treatment; it's to the British icon what Singer is to Porsche. The firm has primarily worked on gasoline-powered cars, but it's branching out into electric vehicles with the Mini eMastered. Starting with a classic Mini shell, David Brown Automotive rips out the four-cylinder engine and the transmission it sits over — this clever layout is part of how Sir Alec Issigonis packaged four seats and a trunk in just 120 inches — and replaces it with an electric motor. The motor draws electricity from an 18.8-kilowatt-hour battery pack to zap the front wheels with about 97 horsepower and 129 pound-feet of torque. Like most modern electric cars, the Mini eMastered features a regenerative braking system that converts kinetic energy into electricity that gets sent back to the battery pack. David Brown quotes an 8.5-second zero-to-60-mph time and a top speed that's electronically limited to 92 mph. Driving range checks in at up to 110 miles, which won't earn the coveted "long-range" label but should be enough considering the eMastered was envisioned primarily as a city car, and charging the battery pack takes about three hours. The little EV weighs 1,410 pounds; using a small battery helps keeps that figure in check. For context, the original Mini released in 1959 weighed approximately 1,279 pounds. The model shown in David Brown's pictures features an updated exterior design characterized by beige paint with a contrasting brown roof, an aftermarket grille, LED headlights, and new-look rear lights. Inside, it's 100% modern: the brand adds a touchscreen-based infotainment system, air conditioning, and a surround-sound system made up of four speakers, which underlines just how small these cars. However, the sky is the limit when it comes to customization options. Well, realistically, your wallet is the limit: anything is possible if you can pay for it. On sale now, the David Brown Automotive Mini eMastered starts at GBP125,000 excluding taxes and shipping, which represents approximately $155,000 at the current conversion rate. In comparison, the gasoline-powered Mini Remastered carries a base price of under $100,000. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

The Mini Clubman club is too small, so it's reportedly on the chopping block

The Mini Clubman, the company’s wagon-ish entry into a range that includes two-door versions, four-doors, convertibles and small SUVs, is reportedly about to get its club membership revoked. Some published reports say that the cult favorite, which has seen its sales drops to less than 2,500 units last year, will be discontinued in just about a year, likely with a special last edition. A spokesman for Mini USA did not confirm or deny the report, but in an email said that it was “speculative.” Clubman sales have been on the decline since the model's peak in 2016, when the second generation was introduced. The first-generation Clubman stood out from the pack with its suicide rear doors and barn doors instead of a traditional hatch; it later matured into a more conventional shape. The larger, more utilitarian Countryman bit into sales of the Clubman, and now a larger version of that SUV is in the works. Mini has also shown its Aceman concept, an electric crossover that could eventually join the brand's lineup slotted between the Cooper and the Countryman. Earlier this month, the company, which is part of BMW, detailed that some Hardtop and Convertible models can be ordered with stick shifts going forward. There was no mention of the Clubman. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.