2010 Mini on 2040-cars

Auto blog

Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

Mini lineup could expand to include up to 10 models, still no hope for Rocketman

During an event in Ponce, Puerto Rico last week where Mini introduced members of the media to the 2013 Paceman and John Cooper Works GP, product planners discussed that the brand's lineup could expand to eventually include up to 10 bodystyles. Currently, the Mini range consists of seven models: the Hardtop, Clubman, Convertible, Countryman, Coupe, Roadster and Paceman.
Speaking to members of the media, David Duncan, Mini USA sales manager, said that these new models could fall into a range of niches - "any segment that makes sense for a small car." No specific vehicle classes were discussed, but Duncan stated that the possibilities are endless, "as long as we're the smallest player in any segment."
Well, nearly endless. We've been hoping that Mini would re-think its decision to nix plans to create a vehicle smaller than the Hardtop - a notion previewed by the excellent Rocketman concept (shown above) from the 2011 Geneva Motor Show - but the automaker once again stated that this is absolutely off the table. In order to create a vehicle of the Rocketman's size, a completely new platform would have to be engineered (that's expensive), and while Mini has looked into acquiring existing architecture from another brand, parent company BMW has reportedly put the kibosh on such an act. If a Rocketman is ever to be born, BMW/Mini will do it on its own, and right now, that simply isn't in the cards.

2021 Mini John Cooper Works GP spied in clearest photos yet

We suspect we won't have long to wait until we see the new Mini John Cooper Works GP. Why? Well, it seems Mini isn't trying very hard to hide the car. One of our spy photographers caught a prototype testing at the Nurburgring, and the camouflage, while creatively using race track outlines for the pattern, was not particularly effective. As such, we get our best look at the super Mini, and it looks wild. Although they've been tucked closer to the body and shortened, the GP still sports some wild vented overfenders at each corner like the concept. We're very curious what kind of aerodynamic advantage they provide. The front fascia has been toned down substantially and is fitted with much shorter spoilers, but what's left still blends into the front fenders. The rear fascia is similarly toned down with a far less extreme diffuser. But the rear wing is still over the top. It's arguably more interesting than the concept's since the wing is split in the middle. It also has a big "GP" embossed on each side of the wing. Since the Mini John Cooper Works GP Concept made its debut at the 2017 Frankfurt Motor Show, a production version's reveal at this year's Frankfurt show would be fitting. And considering how close to finished this prototype appears to be, plus Mini's announcement that it will go into production in 2020, a reveal in the early fall seems quite reasonable. It should be a monster of a hatchback, too, since Mini says it will have over 300 horsepower, challenging the likes of the Honda Civic Type R and Ford Focus RS.