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David Brown's Mini eMastered puts an electric spin on a British icon

England-based David Brown Automotive specializes in giving classic Mini models the resto-mod treatment; it's to the British icon what Singer is to Porsche. The firm has primarily worked on gasoline-powered cars, but it's branching out into electric vehicles with the Mini eMastered. Starting with a classic Mini shell, David Brown Automotive rips out the four-cylinder engine and the transmission it sits over — this clever layout is part of how Sir Alec Issigonis packaged four seats and a trunk in just 120 inches — and replaces it with an electric motor. The motor draws electricity from an 18.8-kilowatt-hour battery pack to zap the front wheels with about 97 horsepower and 129 pound-feet of torque. Like most modern electric cars, the Mini eMastered features a regenerative braking system that converts kinetic energy into electricity that gets sent back to the battery pack. David Brown quotes an 8.5-second zero-to-60-mph time and a top speed that's electronically limited to 92 mph. Driving range checks in at up to 110 miles, which won't earn the coveted "long-range" label but should be enough considering the eMastered was envisioned primarily as a city car, and charging the battery pack takes about three hours. The little EV weighs 1,410 pounds; using a small battery helps keeps that figure in check. For context, the original Mini released in 1959 weighed approximately 1,279 pounds. The model shown in David Brown's pictures features an updated exterior design characterized by beige paint with a contrasting brown roof, an aftermarket grille, LED headlights, and new-look rear lights. Inside, it's 100% modern: the brand adds a touchscreen-based infotainment system, air conditioning, and a surround-sound system made up of four speakers, which underlines just how small these cars. However, the sky is the limit when it comes to customization options. Well, realistically, your wallet is the limit: anything is possible if you can pay for it. On sale now, the David Brown Automotive Mini eMastered starts at GBP125,000 excluding taxes and shipping, which represents approximately $155,000 at the current conversion rate. In comparison, the gasoline-powered Mini Remastered carries a base price of under $100,000. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Cars selling highest above MSRP and lowest below MSRP

Automakers have returned to offering incentives and promoting new vehicles after a few years of tight inventory and elevated prices. Despite that, prices are still higher than they should be, as a new iSeeCars study found that the average new car is priced above MSRP, though they’re slightly less painful than they were a year ago. iSeeCars found that the average new car price has been marked up to 7.2 percent above MSRP, down from 8.9 percent a year ago. Interestingly, the five most overpriced cars came from two premium brands, while four of the five priced the lowest below MSRP were EVs. New cars selling highest above MSRP Mini Hardtop: 25.5% above MSRP Porsche Taycan Sedan: 23.1% Porsche Cayenne: 21.9% Porsche Macan: 21.3% Porsche Taycan Wagon: 20.9% Cadillac CT5-V: 20% Porsche 718 Boxster: 19.9% Toyota Corolla Cross Hybrid: 19.4% BMW X3 M: 19.4% Cadillac CT4-V: 19.3% Porsche, Mini, and Genesis were the three most overpriced brands overall, with Buick, Acura, and Infiniti landing as the lowest-priced brands. Electric vehicles dominated the list of the 10 most-discounted vehicles: New cars selling lowest below MSRP Hyundai Kona Electric: -4.6% VW ID.4: -3.6% Ford F-150 Hybrid: -3.3% Kia EV6: -2.5% Hyundai Ioniq 6: -2.4% Nissan Maxima: -2.2% Chrysler Pacifica PHEV: -2% Nissan Ariya: -1.9% Hyundai Ioniq 5: -1.9% VW Arteon: -1.8% Those numbers align with what we saw in the market last year, as EV sales grew, but far slower than many had hoped. iSeeCars executive analyst Karl Brauer said. (For a sense of that, you can look back at our coverage of most marked-up cars and most discounted cars from 2023.) “The market appears to have reached a saturation point for electric vehicles," Brauer said, "with both prices and sales struggling compared to a year ago. The high cost of full-size trucks and SUVs, along with the cost of fueling them in the face of inflation and reduced consumer spending power, has dampened demand for these notoriously pricey vehicles.”

Mini Clubman Bond Street inspired by London shopping

Mini again plucks a London landmark as the appellation for a special edition, the Mini Clubman Bond Street joining the Mayfair and Camden, and Bayswater and Baker Street editions of the recent past. You'll recognize the formula of primary color and polished contrasting color, in this case its Midnight Black Metallic for the main event and Cool Champagne for the highlights like the roof, mirror caps and trim rings on the 17-inch alloy wheels. Inside it's Carbon Black leather set off by surfaces in Deep Champagne and the Chrome Line package.
It will premiere at the Geneva Motor Show in March before going into production for a limited run that same month. Four engines will be offered, with on-the-road prices ranging from 20,275 pounds ($31,961 US) in the UK for the 122-horsepower gas engine to 24,045 pounds ($37,918 US) for the 143-horsepower SD diesel version. A press release below will tell you all you wish to know.