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Mini takes center stage on the Sphere in Las Vegas

When media theorist Marshall McLuhan famously said that “the medium is the message,” he wasnÂ’t referring to The Sphere in Las Vegas, but it would have fit perfectly into his philosophy. For example, thereÂ’s this: to introduce its advertising campaign for the new 2025 Countryman Electric model, the folks at Mini will employ the 366-foot-tall and 516-foot-wide out-of-this-world Sphere to debut creative images and videos “revealing” the new vehicle. “We wanted to think of this campaign as an art piece, not as an ad,” said Rob Lambrechts, Chief Creative Officer at Pereira OÂ’Dell, MiniÂ’s ad agency on the project. “People are coming to Sphere to have fun and be entertained, so we needed to integrate MINI in the least intrusive way possible.” Least intrusive? McLuhan mightÂ’ve asked whether the idea would draw more attention to the medium or would it amplify the intended message. At any rate, the car rendered on the Sphere is pretty nifty. In Vegas, a town not lacking in spectacular landmarks, the free-standing Sphere has dominated the visual landscape since it opened in September. The structure was funded in part by James Dolan, who oversees a family empire that includes Madison Square Garden and Radio City Music Hall, the Knicks and the Rangers. DolanÂ’s over-the-top investment, with its 700,000 square feet of programmable video screens, cost $2.3 billion to build. As for the new Countryman, the all-electric SUV will start at $46,195, including destination of $995, when it goes on sale. Output is rated at 313 horsepower and 363 pound-feet of torque. Range on a single charge is estimated at 245 miles, and the 0-60 time is 5.6 seconds. It can be reserved now. The Countryman S All4 and JCW are expected to begin reaching dealers in the spring with the electric versions coming a few months later. Mini's takeover of Sphere will run until December 2, with a special four-hour takeover on December 1. McLuhan, to finish the thought, believed that people should observe not only the media itself but "the ways in which each new medium disrupts tradition and reshapes social life." Viva Las Vegas. Related video: Video Marketing/Advertising MINI Crossover SUV Electric

2022 Mini Hardtop spied with bigger grille

The current generation of Mini Hardtop and Convertible has been around since 2014, so it doesn't come as a big surprise that one of our spy photographers spotted a group of test cars sporting refreshed styling. These cars were all Mini Cooper S or Mini John Cooper Works models, and the mild styling tweaks make us believe these updates will be applied to the 2022 Mini Hardtop and Convertible lines, with small changes for different trims. One shot of a few Minis shows one of them wearing no camouflage at all. While the angle isn't ideal, there's still plenty we can make out. It appears to be a John Cooper Works based on the particularly large lower and outboard grilles. It seems to have a John Cooper Works badge in the side of the grille with black tape over it, too. The main grille is noticeably larger than that of the current model. It also adopts a mesh pattern over the whole surface. There's still a bar dividing the grille, but the division is less distinct than on the current car. We can also see this version gets a pronounced front splitter. The other cars in these shots have more thoroughly disguised front and rear ends. The larger main grille does seem to show through, as well as more lower grille area. At the back, the updated Mini has a wider diffuser area, and immediately above it is a set of vents that span the same width. This seems to be a John Cooper Works since it looks fairly aggressive with large center exhaust tips. The regular Hardtop and Convertible models will probably have more toned down versions of this bumper without the center exhaust. Since these are relatively minor styling updates, we expect them to show up on the 2022 Hardtop and Convertible variants. They could be accompanied by powertrain and feature changes, too. In fact, reports have said that there could be a smaller Hardtop model that's electric-only coming around 2022, with this refreshed version sticking around for a few years during the transition. Related Video:    

Mini Traveller MPV caught on flatbed with five-door Mini and convertible

With the next-gen Mini Cooper hardtop set for its big debut next week at the LA Auto Show, we're getting a good look at what will be coming next for the BMW brand. Mini will follow up the introduction of the Mini Cooper with the new convertible model, but our spy shooters have proof that a plus-sized model (rumored to be called Traveller or Spacebox) is coming along quite well.
There still isn't much information about the Traveller (shown above), which will be longer and wider than the Countryman, but we can tell that it takes dimensional cues from both the Countryman and Clubman to maximize passenger and cargo space. The face of this new model will definitely be closer to the 2015 Cooper, and it will have a split rear door setup like the Clubman. Like the more recent Countryman and Paceman designs, though, the Traveller will have horizontally positioned taillights instead of the Cooper's vertical lights. We have no indication as to when we'll be seeing the Traveller in production form, but this prototype seems to be in the final stages of development.
As for the Cooper, we've already spied the hardtop completely uncovered, and just recently we spotted the sportier Cooper S Convertible being transported on a flatbed. The dual center-outlet exhaust is the key tell that model was the S, which likely means that the droptop spotted here the base model.