2009 Mini Cooper Convertible S on 2040-cars

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Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.

Recharge Wrap-up: Mini Superleggera decision delayed, Denza begins production

A decision on whether or not to build the Mini Superleggera has been pushed back. Earlier this year, Mini's Peter Schwarzenbauer hinted that the electric roadster concept could eventually make its way to production. Now, Schwarzenbauer is saying that a possible call is still at least six months away. "To really investigate seriously," Schwarzenbauer says, "you look into several different options, you come to the question: do we produce it ourselves, do we give it to somebody else?" Mini is considering whether or not to expand its seven-car lineup to 10 models, or scale it back to five "superheroes," which still wouldn't rule out more models. Read more at Reuters. The first EV from Daimler and BYD's joint venture, Denza, is set to go on sale this month, with production already starting. The 50/50 partnership said earlier that it was "well on track" to begin sales in September 2014. Now, Daimler has announced that the first Denza has rolled off the production line. According to Daimler, the cars will be sold through an independent dealer network. The Denza, which has a range of about 186 miles, will start at about $60,000. China's generous subsidies could help bring that cost down quite a bit (by nearly $20,000) for customers. Read more at Want China Times, or in the press release from Daimler, below. Local Motion wants to help organizations pool their transportation resources through fleet-sharing, with a focus on EVs. The company uses software to manage and track vehicle use, diagnostics, energy consumption, vehicle reservations and the like. The keyless technology allows employees to reserve and use the right vehicle for the job, and allows companies to save on vehicle ownership and maintenance. Local Motion is working with companies like Nissan to encourage the adoption of emissions-free driving, as well. Read more in the press release below, or at the Local Motion's website. DENZA rolls off production lines in China marking another key milestone for Daimler - Daimler's joint venture with Chinese partner BYD is the first Sino-German joint venture dedicated to electric vehicles in China. - Hubertus Troska: "DENZA is by far the most serious local electric vehicle effort in China, and a key pillar of our electric vehicle strategy in the country." - DENZA is manufactured at a modern production line that follows Daimler's proven production management system.

Why the 2020 Mini John Cooper Works GP doesn't have a manual

LOS ANGELES — The 2020 Mini John Cooper Works GP is an interesting machine. While it shares a lot in common with its predecessors, such as the big rear wing, no rear seat, four-spoke wheels and other aggressive design cues, it has a number of distinct differences. In particular, it has a massive amount of power relative to old models, and it doesn't have a manual transmission. This all left us with some questions that we brought to some Mini representatives. We'll start with the big one: "Where's our manual?" The representatives said a lot about how manual take rates are declining, and the smooth, quick-shifting automatic transmission fits a track-oriented car. But they also eventually admitted that they don't have a manual transmission available that would be strong enough to handle the turbo 2.0-liter engine's 301 horsepower and prodigious 332 pound-feet of torque. On the other hand, the engine, which is also used in the John Cooper Works Countryman, Clubman, and small BMWs, already has an automatic developed. And obviously, the company didn't feel it was worth it to develop a stronger gearbox for a run of just 3,000 cars. At the very least, having experienced Mini automatics in the past, they are good, and to make the experience a little more engaging, Mini has custom 3D-printed aluminum alloy shift paddles for the GP that do feel good. Another thing we were curious about was the disappearance of the Nurburgring lap time from the dashboard. Spy shots showed a time of 7:56.69 on a 3D-printed dash panel. The 3D-printed dashboard remains, but it will now have each model's production number instead. The display car uses 2020 as an example. The Mini representatives said that past customers cared more about which number of car they had, rather than a lap time. This is also in keeping with past GP models that all displayed their production numbers somewhere in the interior. The new GP's most striking features, though, are its carbon fiber fender flares. They serve a couple of purposes, such as accommodating the car's wider track and tires. According to one of the representatives, they also help direct airflow and reduce drag, but she didn't say by how much. Then there's the appearance, which is unusual at the least, looking almost like vertical wings, and it's inspired by the outrageous concept. Although they're made of carbon fiber, it's more of a molded style than the woven variety seen on many cars.