2008 Mini Cooper S Convertible In Excellent Condition on 2040-cars

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Next-gen Mini could sire 10 different models including PHEV

The first generation of the reimagined, BMW-backed Mini was a simple things, confined to two body styles - hatchback and four-seat convertible. It wasn't until the second-generation platform came along that Mini began truly expanding, offering a long-wheelbase model, a roadster, a coupe, a five-door crossover, and a three-door, um, thing?
BMW is aiming for 10 to 12 different vehicles from just two brands off one platform.
According to an interview between Automotive News Europe and the BMW board member that oversees Mini, Peter Schwarzenbauer, the funky British brand will be expanding far beyond the seven body styles it currently offers. "With the new ULK architecture, we currently have in mind eight to 10 models," Schwarzenbauer told ANE. That architecture he mentions, will also underpin the BMW 1 Series GT and the BMW X1, meaning that BMW is aiming for 10 to 12 different vehicles from just two brands off one platform (and that's only what we know about).

Mini Cooper E Classic adds a less expensive trim, at least in Europe

One forgets how many variations there are on the Mini Cooper until Mini rolls out a new generation and they all come quickly. With this fifth-generation Cooper forking into an EV lineup, and Mini introducing ICE and EV ranges separately, every other month it's, "Oh look, another one!" This time it's details on a new trim of the Cooper E that Mini debuted in Munich last September. We also have photos of the Euro-spec version now, which were missing from the debut. Called Classic, it's the entry-level version of the battery-electric two-door hardtop hatchback that, in the UK, comes below the Exclusive and Sport trims. Our trim step for the previous-gen electric Cooper is Classic, Signature, and Iconic. A commenter chided us on a previous post for waiting until the end to mention U.S. availability, so let's get this out of the way now: We don't know if the Cooper E is coming to America. We know we'll get the SE, same as before. We'd support the decision to bring the E here; with the right color combo and wheels, here's your Alec Issigonis special — on the outside, at least — for maybe a couple grand less than the Cooper SE. However, based on the European configurators, we don't see much point.      Every Cooper E gets a 40.7-kWh battery powering an e-motor on the front axle making 181 horsepower and 214 pound-feet of torque, able to go an estimated 190 WLTP miles on a charge. That's 34 horses and 29 pound-feet down on the SE, which isn't so bad. Driving distance is the attention-getter, the E losing 60 miles of estimated range from the SE's 250 WLTP miles.        We all know "Classic" means pared spec, but the Classic is so close to the trim above that it's hard to tell what's been changed beyond the standard wheel and a few options. In the UK, saving GBP2,200 ($2,769 U.S.) to get the Classic instead of the Exclusive trim above means getting a 16-inch standard wheel and a cloth interior trimmed in synthetic leather. The Exclusive starts with a 17-inch wheel and offers two 18-inchers, the Classic is a 16- or 17-inch wheel only. And the Exclusive interior fits mainly synthetic leather seats with cloth uppers. Either cabin comes in a choice of two colors, either black or gray, the Classic with a perforated houndstooth pattern on the seats. On the other hand, the Sunny Side Yellow paint on the hero car above is only available on the Classic. The list of standard features between the two is identical.

Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.