2008 Mini Cooper Base Convertible 2-door 1.6l on 2040-cars

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BMW Group announces an armada of EVs that includes the full Mini range

BMW plans to significantly increase the number of electric cars in its range during the 2020s. It outlined plans to launch several battery-powered models, including M cars, and transform Mini into an EV-only brand by 2030. In the medium-term future, the firm's lineup will include electric variants of the 5 Series, the 7 Series, and the X1, though they will likely be based on the next-generation cars, not on the models currently found in showrooms. They'll join the i4 — a 3 Series-sized sedan with a fastback-like design — and the iX crossover in the lineup. BMW hopes to have at least one electric model representing it in about 90% of its current market segments by 2023, and it realistically expects that EVs will account for approximately 50% of its global sales by 2030. Beyond 2025, the Munich-based firm will align its range with a new strategy it calls Neue Klasse, a name borrowed from a series of enthusiast-friendly sedans and coupes sold during the 1960s and the 1970s; the 2002 is arguably the best-known Neue Klasse model. Fast-forward to the 2020s, and the designation will denote cars built with a new IT and software architecture, powered by new-generation electric technology, and designed to be sustainable. EVs shaped by the Neue Klasse approach to design will be positioned in many market segments, ranging from mass-produced cars (like the 1 Series hatchback sold in Europe) to high-performance M models. Most will be powered exclusively by batteries, but some will be available with a hydrogen-electric powertrain. Highly automated driving technology will be available, too, though BMW stressed its EVs will be enjoyable to drive. Crucially, the firm plans to increase its annual revenue by offering configurable and bookable features available during a car's entire life cycle; think of this system as an a la carte menu for cars. If you buy a used 2027 5 Series in 2031, for example, you'll theoretically have the ability to configure it with many of the options and features you want even if it wasn't ordered new with them. Some might even be enabled for a pre-determined amount of time. You might not need heated seats if you live in Tucson, but you might want them for a weekend if you're going skiing. What about Mini? Confirming a wave of recent rumors, BMW-owned Mini will exclusively sell electric cars in less than a decade.

Mini's Oxford factory builds its 10 millionth car

Mini has a lot to celebrate in 2019. The original, pocket-sized city car that spawned the entire brand made its debut 60 years ago, and its historic factory in Oxford, England, made its 10 millionth vehicle in August. The zesty hatchback is already on its way to meet its biggest fans. Fittingly, the milestone car is a limited-edition 60 Years-badged model. It's based on the two-door Cooper S, so its 2.0-liter four-cylinder engine is turbocharged to 192 horsepower, and it receives several edition-specific touches like brown leather upholstery with green accents, an array of special decals and logos, plus 17-inch alloy wheels designed for the model. The 10 millionth Oxford-built car isn't destined for a life spent in a museum or in a private collection. At least not yet. It's already hit the road as part of a 61-car convoy making the 84-mile trip from the Oxford factory to Bristol to attend the International Mini Meet taking place August 11. The first Mini built, a white Morris Mini-Minor, is at the head of the pack. It's followed by an example made during every year of the model's unusually long production run. And what a run it was. There were 5.3 million examples of the original Mini made between 1959 and 2000, but not all of them were manufactured in Oxford, and none were sold under the Mini brand. Parent company BMW created Mini as we know it in late 2000 when it launched the first-generation Cooper (the car now known as the Hardtop). Its numerous predecessors were given more than a dozen names including Austin Seven, Austin Mini, Innocenti Mini, Morris 850, Riley Elf, and Rover Mini.

Mini pegs its future on crossovers, electric cars, and the Chinese market

Mini shed light on how its range of models will grow during the 2020s. It confirmed the longstanding rumors claiming it will expand its presence in the crossover segment, and it announced plans to launch more electric cars, including some that will be built in China through a joint-venture established with Great Wall Motors. Executives at the BMW-owned firm have approved what they describe as a realignment of the line-up that's primarily built on three pillars: electric technology, crossovers, and China. "Harnessing new target groups and sales markets will be crucially important for the future of Mini," stressed company boss Bernd Korber. As of writing, Mini's only entry into the crossover segment is the Countryman (pictured), which is well into its second generation, and its only electric car is a variant of the two-door Hardtop. It confirmed two more crossovers are in the pipeline. One is described as a being positioned in the small-car segment, and the other is billed as a compact model. The former will exclusively be available with an electric powertrain, while the latter will be offered with internal combustion engines, though some degree of electrification will almost certainly be available. Mini stopped short of providing concrete details about its future high-riders, and we don't know precisely when they'll be unveiled, but an earlier report sketches the outline of a battery-powered crossover that resurrects the Paceman nameplate and that's about as big as the BMW X1. Possibly called Traveler, or Traveller if product planners select the British spelling, the second model will reportedly ride on BMW's CLAR platform, meaning it will be the first Mini equipped with a longitudinally-mounted engine, and the brand's first rear-wheel drive car. Like its parent company, Mini realistically aims to give customers what it calls the power of choice. While electrification will spread across its line-up, it's not planning on phasing out gasoline- or diesel-burning engines in the near future. It pointed out internal combustion technology remains an ideal solution in some markets. Whether current members of the Mini range will be canned during the realignment is a point executives steered clear of. They confirmed the Countryman will sooner or later return for a third generation, but unverified rumors claim the open-top variant of the Hardtop will retire without a successor in February 2024.