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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini's Superleggera concept could see production; here's what it might look like

We fell in love with the Mini Superleggera Vision Concept from the moment we laid eyes on it. The little convertible blends retro and modern together better than any Mini in years. There is even more good news about the roadster as well because the company is considering actually building it. We even have some renders of what the production version could look like.
Mini boss Peter Schwarzenbauer tells Automotive News at the 2014 Concorso d'Eleganza Villa d'Este, that the Superleggera might have a life beyond its debut. "We wanted to test how Mini enthusiasts worldwide were reacting to such a different type of Mini. So far, it has re
ceived overwhelming appreciation," he said to AN. But here's the bad news. All of the unique elements of the droptop wouldn't be cheap to build. Pricing would likely be around 35,000 euros if BMW gives it the green light, according to Schwarzenbauer. It's too early to know whether the road car would use the electric motor from the concept or something more conventional.

Mini teases new Clubman

Mini is expected to expand its refreshed lineup with the reveal of the new Clubman, at the upcoming Frankfurt Motor Show. So to give us something to look forward to, it has released the teaser image you see here. Previewed in concept form in Geneva last year, by the Vision Gran Turismo a few months ago, and by numerous prototypes spied undergoing testing in between, the new Clubman promises to be even longer and more versatile than the previous model. That's due in part to the emergence of the five-door version of the core Mini Hardtop, which already packs more (or at least more-conventional) doors than the previous Clubman. The new one, then, is expected to go with a similar front-hinged door setup, and keep the split rear cargo doors from its predecessor (and the concept) in place of the smaller model's liftgate. The sketch was revealed on a promo page for Mini's "Go With Your Gut" campaign. Dark and sketchy as it is, there's little to be told from the teaser rendering above, but you can just make out a different roof design from the show car and an offset exhaust in place of the concept's center-exit pipes. We'll just have to hold on for a while longer to see the finished product. Related Video: