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BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

Mini John Cooper Works Countryman revealed with more power

While we got a first look at the new generation Mini John Cooper Works Countryman a couple of months ago, the official reveal came Wednesday night. The sportiest version of Mini's small SUV combines more aggressive styling with the most powerful engine Mini has offered so far. The powertrain itself is fairly familiar as a turbocharged 2.0-liter four-cylinder paired with an eight-speed automatic transmission and all-wheel drive. But power has increased from 301 to 312 ponies. Curiously, the horsepower gain seems to have come at the cost of torque, which is down from 331 to 295 pound-feet of torque. Mini didn't provide any dyno charts, so it's unclear if perhaps there's more torque available elsewhere in the powerband. Despite the extra power, the JCW Countryman's 0-62 mph time is 5.4 seconds, half a second behind the outgoing model. Like the past JCW models, the new Countryman also gets upgraded brakes and suspension, as well as an adaptive exhaust system. It's now fitted with wider tires all the way around at 245 mm compared to the old model's 225 mm. So there's potential for this new version to be grippier and better-handling. Granted, we won't know for sure until we're behind the wheel, and hopefully we'll get more details about the braking and chassis changes closer to the on-sale date. Styling has been changed to match the increased performance. The JCW Countryman gets different front and rear bumpers with larger grilles and unique accents. Lighting patterns are tweaked, too, and 19- and 20-inch wheels are available in designs specific to the JCW. Of particular note are the indentations in the hood that suggest intake scoops above the grille. The interior is swathed in red and black accents everywhere, including the recycled polyester textile dashboard covering. And although Mini hasn't gone into detail about features, the JCW is likely packed with goodies including an advanced highway driving assist that can even execute lane changes. For once with a new model reveal, we actually do have pricing, and it's not cheap. The Mini John Cooper Works Countryman will start at $47,895 including destination charge. Production begins this coming March with examples reaching dealers in May. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini sells 500,000th car in US

Mini has officially sold 500,000 vehicles in the United States. The achievement came just a few days after the company commemorated its 11th anniversary in America. When the automaker first opened its doors to US buyers in 2002, it sold just 24,590 unis. Last year, the automaker moved 66,123 vehicles thanks in part to an expanded lineup that now includes the Clubman, Countryman, Coupe, Roadster and Paceman in addition to the stalwart Hardtop and Convertible. The company plans to have some 130 dealerships nationwide by the end of 2013; there are currently 116 Mini dealers in the US.
Mini helped reignite an interest in small cars with plenty of personality when it debuted the Cooper 11 years ago. The move helped pave the way for machines like the Fiat 500, Ford Fiesta and Chevrolet Sonic. Check out the quick press release on the 500,000th Mini model below.