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BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

BMW won't build this classic Mini Electric, but we wish they would

We have good news, and we have bad news. First, the good: BMW is showing off this ridiculously fun classic Mini at the New York Auto Show, complete with the addition of a fully modernized electric powertrain. And now, the bad: It's a one-off with zero chance of even small-scale production. To clarify, Mini will indeed unveil a full electric model sometime in 2019, but it'll be based on the new Cooper, not the classic you see here. View 26 Photos There aren't any real specifications to go along with the announcement and images released just ahead of the NY Show. BMW just hints that the car's driving characteristics "remain true to the brand" with "spontaneous power" that contributes to its "unmistakable go-kart feeling." Oh, and BMW also says the little red hatchback is "a sympathetic ambassador for environmental awareness." Whatever that means. We're content to let all that posturing and press-release speak go unchecked, mostly because we're just so pleased that BMW took the trouble to build this thing in the first place. Classic cars are fun in general, and if the reimagining of such an icon with future-proofing technology like an electric powertrain conversion keeps the public focused on cool cars both past and present, well, that notion gets a hearty nod of approval from all of us here at Autoblog. Check out the images up above for now, and stay tuned for plenty more fun surprises as the festivities in New York carry on over the next couple of days. Related Video: Green New York Auto Show MINI Hatchback Electric Luxury Special and Limited Editions Performance Classics 2018 new york auto show electric conversion mini electric

2025 Mini Cooper SE spy photos give us our best look yet

We've seen 2025 Mini Cooper Hardtops under heavy camouflage for a couple of years now, and even got a look at an undisguised one. But a spy photographer came across an uncovered example at a photo shoot in Los Angeles, and it's our best look at the little hatchback. This particular one is the Mini Cooper SE, which will be among the first of the new generation since it's electric. Like the current SE, it has a lime-green "S" badge. It seems like one of the few obvious cues that it's the sporty electric model, since the hood scoop has vanished. It retains a version of the extra large front grille surround of the current cars. The whole shape of the car, including the wraparound glass and contrasting roof, are very obviously Mini. There are interesting detail changes along the sides. The door handles are flush-fit like new BMWs. And the contrasting black plastic fender flares are gone, a trademark cue of Minis since their reintroduction to the U.S. in the early 2000s. There isn't even a nod to a front fender vent or badge, either. It's been simplified significantly. The tail also has big changes. The rear hatch encompasses the rear taillights. Those lights are triangular and still feature a Union Jack motif, but it's a little more obscured. A band with the model name joins the two across the hatch. This new Mini is expected to launch in May of next year. A base version with 181 horsepower and the SE with 215 horsepower are reportedly on the way, along with two battery packs with either 40 or 54 kWh. And there will be gas-powered versions, but they'll arrive a little later. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.