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Mini John Cooper Works Convertible gets a belated show debut

Mini originally introduced the new John Cooper Works Convertible way back in January. But since the German-owned British outfit wasn't attending the Detroit Auto Show, we were stuck waiting to see it until today at the 2016 New York Auto Show. The JCW Convertible is something of an anomaly, lacking any real competitors, but that doesn't make it any less enticing. Like the standard JCW Hardtop, the 2.0-liter, turbocharged four-cylinder is good for 228 horsepower and 236 pound-feet of torque. The cab will hit 60 in 6.4 seconds, which is slower than perhaps its closest competitor, the Mazda MX-5. The trade off here, of course, is a lot more space, style, and optional extras than the cozy MX-5. Mini's hugely diverse options catalog is present and accounted for with the JCW Convertible, giving interested consumers a degree of customization that every automaker short of Porsche and hand-built exotic brands will have trouble matching. Of course, it comes with a frankly absurd sticker price – Mini's top-end droptop starts at $36,450, including the $850 destination charge. That figure swells fast. Expect at least $40,000 for a decently equipped example. You can play with the JCW Convertible's configurator, or just check out our first round of live images of Mini's latest high-performance model. Related Video: EXTREME DRIVING FUN, INTENSIVE OPEN-AIR PLEASURE: INTRODUCING THE NEW MINI JOHN COOPER WORKS CONVERTIBLE Woodcliff Lake, NJ – January 14, 2016... When passion for motor racing is the driving force and intense open-air pleasure the goal, the new MINI John Cooper Works Convertible takes the ideal line from the word go. The second John Cooper Works model of the latest generation combines engine and suspension technology optimized for use on the race track with distinctive design and equipment features as well as the extensively refined qualities of the new MINI Convertible. This lends even greater fascination to the vehicle concept of an open-top 4-seater with outstandingly sporty performance properties that is still unique in the small car segment. The latest version of the MINI John Cooper Works Convertible offers the most exclusive way of enjoying extreme driving fun. With its spontaneous power delivery and highly emotional sound, the most powerful engine in the British brand's portfolio with 228 bhp is strikingly impressive. The fully electrically operated textile top is particularly low-noise, open or closing in just 18 seconds at the press of a button.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

2021 Mini Countryman gets a light update inside and out

Well that didn't take long. We got a glimpse of the refreshed 2021 Mini Countryman last week, and now it has been fully revealed. Sure enough, it's a light makeover of the current model, bringing it up to date with the rest of the lineup. The major changes to the Countryman are on the exterior. The front and rear bumpers have been thoroughly redesigned. At the front, there's only one main grille opening, flanked by small slots at either end. The round foglights sit on each side of the grille as part of a black plastic surround. The rear bumper is now entirely body color, and can feature a prominent skid plate-style panel. The 2021 Countryman also gets standard LED headlights, fog lights and taillights. The latter now have the Union Jack design shared with every other Mini model. The S models have a new mesh grille, too. Two new exterior colors have been added, White Silver and Sage Green, as has a Piano Black exterior trim that colors all the chrome on the outside in black. Inside, the Countryman gets a revamped center display surround with touch-sensitive shortcut buttons and flush fitting hazard light and driver aid buttons. A version of the Mini Cooper SE electric car's instruments with 5-inch display is now an option. Two new interior leather colors are added, Indigo Blue and Malt Brown, both of which have their colors extended to the lower plastics on the doors and dash. Mechanically, the Countryman is carryover. The base Cooper gets a 134-horsepower turbocharged three-cylinder. The Cooper S gets a 189-horsepower turbocharged four-cylinder. The John Cooper Works gets 301 horsepower from a turbo four-cylinder. The Cooper SE plug-in hybrid combines the three-cylinder with an electric motor to get 224 horsepower. Range and fuel economy for the latter hasn't officially been announced, but it's likely to match the current model's 18-mile range and 29 mpg combined fuel economy for gas only. The Cooper and Cooper S are available with front-wheel drive and a 7-speed dual-clutch transmission or all-wheel drive with an 8-speed automatic. The John Cooper Works comes only with all-wheel drive and an 8-speed automatic, while the hybrid comes with all-wheel-drive and a 6-speed automatic. The updated Mini Countryman is expected to go on sale this summer. Pricing and fuel economy will be available closer to the on-sale date. Related Video: